Mecklenburg-Western Pomerania: New head of tourism relies on confidence!

Mecklenburg-Western Pomerania: New head of tourism relies on confidence!

Mecklenburg-Western Pomerania has a new state tourism officer: Peter Kranz. As managing director of MV Tourismus GmbH, he sees it as his task to bring the state's tourism potential to the fore and to overcome the uncertainty prevailing in the industry. In a conversation with n-tv Kranz emphasizes that Mecklenburg-Western Pomerania does not have to hide from classic holiday destinations such as Bavaria or Berlin. On the contrary, he would like to put the slogan “We cannot compare ourselves with Bavaria or Berlin” aside.

The year 2025 was not easy for the tourism industry, not least because of the turbulence surrounding the TMV tourism association, which was about to be dissolved. With the new national company, the TMV workforce will be taken over, which will bring a certain degree of continuity to the industry. Kranz advocates strengthening confidence and highlighting the strengths of the hosts in Mecklenburg-Western Pomerania. The topics of water, culture and nature are particularly close to his heart.

Attractive destinations

Mecklenburg-Western Pomerania offers an impressive variety of landscapes and cultural experiences. With around 2,000 kilometers of Baltic Sea coast and numerous sparkling lakes, it is a true Eldorado for nature lovers. The MV website highlights that a third of the land area is protected by nature and that numerous historic cities with a lot of charm, such as Rostock and Schwerin, arouse the curiosity of visitors.

• Beeindruckende Kreidefelsen, die den Künstler Casper David Friedrich inspirierten
• Über 2.000 Schlösser und Herrenhäuser
• Regionale Köstlichkeiten, wie Sanddornprodukte und fangfrischer Fisch
• Aktive Freizeitmöglichkeiten, von Radwegen bis hin zu familienfreundlichen Angeboten

Mecklenburg-Western Pomerania is also very popular in terms of culture. The Unesco World Heritage sites attract foreign tourists and events such as the Störtebeker Festival and the Castle Autumn set additional accents. MV-Tourismus GmbH, which started work on October 1st, is also committed to national and international marketing of the holiday destination.

Economic importance of tourism

Tourism is a mainstay of the economy in Mecklenburg-Western Pomerania and employs around 120,000 people. Historically, the state has recorded double-digit growth rates in tourism since the turn of the millennium. Well-known holiday destinations such as Usedom and Rügen attract millions of visitors every year. In 2024, Mecklenburg-Western Pomerania took second place among domestic German travel destinations, behind Bavaria. How out Wikipedia As can be seen, sales of around 5.1 billion euros were generated in 2016.

The good connection via the federal highway 20 as well as important train connections and airport structures, including Rostock-Laage Airport, make the region even more accessible. In addition, Mecklenburg-Western Pomerania is known for its special nature, with three national parks and a large number of nature reserves that shape the landscape and are appealing to tourists.

With the new course under Peter Kranz, Mecklenburg-Western Pomerania hopes to continue to position itself successfully in the tourism sector and to inspire both national and international guests. The challenges remain, but the anticipation for the coming years in the tourism country is palpable.