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Roger G. inspires Schwerin: This is how he overtakes the AfD on Instagram!
Comedian Roger G. will speak about social media, storytelling and East German identity at the DIZ Schwerin on November 20th.
Roger G. inspires Schwerin: This is how he overtakes the AfD on Instagram!
On Thursday, November 20th, the Digital Innovation Center Schwerin (DIZ) invited people to a special event where the well-known comedian and social media creator Roger G. took the stage. With his unique mix of humorous everyday observations and political tips, he has made a name for himself in the digital world. Roger G. now has an impressive 426,000 followers on Instagram and is aiming to gain more followers than the AfD, which currently has 374,000 followers. This clearly shows that authentic content on social media counts, and that's exactly what he spoke about at the event, which took place in a cozy living room atmosphere, with close seating and warm lighting, as well as snacks for the participants.
The room design contributed to the relaxed atmosphere, which Roger G. used perfectly to reflect on his career and experiences in the social media business. His breakthrough came with a viral reel about green mustard varieties, which achieved a breathtaking reach of seven million views overnight. Despite the ongoing success, there is no standstill: many of his current tour dates are already sold out, and his next appearance will take place on December 1st in Neubrandenburg, followed by further dates in February 2026 in Lüneburg and Aurich.
Fascination with storytelling
A central theme of the event was storytelling, which Roger G. conveyed with great passion. Participants had the opportunity to gain compact knowledge about creating gripping stories. The focus here was on the ability to develop fascinating stories even from simple occasions. Roger G. encouraged visitors to lighten up their content with humorous and engaging storytelling. In order to put the theoretical content into practice, those present took part in creative battles in which small teams were allowed to compete against each other to tell the best story. This taught them how to transform dry information into engaging narratives, which is critical to social media success.
Roger G. also gave valuable tips on using social media. In his opinion, authenticity is more important than perfect planning. Spontaneous ideas often have the best chance of success. The event ended with an input on the topic of storytelling and offered participants a platform to directly apply what they had learned.
Overall, this event not only offered insights into the world of social media marketing, but also an excellent opportunity for participants to develop their storytelling skills and learn new perspectives. If you would like to learn more about storytelling, you will find interesting suggestions on the website Startpoint.media.