Schwerin: love of home or wanderlust? An honest look at the city!

Schwerin: love of home or wanderlust? An honest look at the city!

In the small town of Schwerin, which is often described as calm and contemplative, an Instagram influencer named Liza, also known as Liza_HBM, has published an impressive video that sums up the reality of life in her hometown. Her recently posted reel does not illuminate Schwerin as the ideal destination, but as the place where she lives and feels that nothing happens and still feels home love. The sentence "I live in a small town where nothing happens. But here I feel at home. At least I think." Has already reached thousands and describes the tornness between wanderlust and the connection to home. In a city without clubs, Zara, Apple Store and Ikea, she draws attention to the true treasures of Schwerin: the castle, the old town and the lakes. Nordkurier reports that the reactions to your video are enormously positive and commented on by users, often with a wink: "Love and hate, If you are young. And if you are old, you return. ”

With these impulsive words, the connection between people to their hometown becomes clear. The video is not only a personal review, but reflects the attitude of an entire generation that is torn between the urge to explore new shores and the longing for the familiar home. In order to capture even more voices and opinions, a survey on the topic of home feeling in Schwerin and the surrounding area is offered. This is how the city's image is further focused on and the residents: inside can actively participate in the discussion.

City marketing: Together for Schwerin

The city of Schwerin also actively takes a position on the development of the location through strategic city marketing. A close cooperation with private and public actors who specifically bundle resources in order to strengthen the tourist infrastructure is responsible for this. As reports Marketing Schwerin, the focus of these efforts is on various areas such as tourism marketing, event management and public relations. The organization of events and the coordination of markets play a central role in promoting the cultural life and attractiveness of the city.

The operators of the Tourist Information also welcome interested guests annually who are inspired by Schwerin's beauty. Press work is also promoted to spread the image of the city both regionally and nationally. The city is committed and creates a positive environment for all those who live here or choose a visit.

tourism and quality of living in small towns

The importance of tourism is not only for Schwerin, but for many small cities in Germany. According to a research project by the TU Darmstadt Trends that show that small cities are often faced with different challenges. While some cities benefit from an increase in tourism, others have to struggle with a decline. This is also evident in the quality of the living environment, the social infrastructure and public space.

The research project aims to generate knowledge about the relationship between tourism and quality of living in small cities. The findings from interviews and a more precise analysis of the local economic data should help to formulate development strategies for municipalities that not only focus on tourism, but also the quality of life of the citizens.

Schwerin is not only a place of silence and lingering, but also shows that it is needed to further develop the potential of the city. With terms such as "home" and "future", people stand here in constant dialogue and balancing between today's reality and dreams of a lively, booming city. It remains to be seen how the situation will develop in the future and what impulses the next generation can set.