Schwerin: Love of home or wanderlust? An honest look at the city!

Schwerin: Love of home or wanderlust? An honest look at the city!

In the small town of Schwerin, often described as quiet and tranquil, an Instagram influencer named Liza, also known as liza_hbm, posted a powerful video that encapsulates the reality of life in her hometown. Her recently posted reel highlights Schwerin not as the ideal destination, but as the place where she lives and feels like nothing is happening, and still feels love for home. The sentence "I live in a small town where nothing happens. But I feel at home here. At least I think so." has already reached thousands and describes the torn between wanderlust and the connection to home. In a city without clubs, Zara, Apple Store and Ikea, it draws attention to Schwerin's true treasures: the castle, the old town and the lakes. Nordkurier reports that the reactions to their video are extremely positive, with comments from users who share similar feelings, often with a wink: "Love and hate when you're young. And when you're old, you turn around back.”

With these impulsive words, people's connection to their hometown becomes clear. The video is not just a personal look back, but reflects the attitude of an entire generation, torn between the urge to explore new shores and the longing for the familiar homeland. In order to capture even more voices and opinions, a survey on the topic of feeling at home in Schwerin and the surrounding area is being offered. This brings the city's image further into focus and residents can actively participate in the discussion.

City marketing: Together for Schwerin

The city of Schwerin also takes an active position on the development of the location through strategic city marketing. This is due to close cooperation with private and public actors who specifically pool resources to strengthen the tourism infrastructure. As [Marketing Schwerin](https://marketing. Schwerin.info/stadtmarketing/) reports, the focus of these efforts is on various areas such as tourism marketing, event management and public relations. The organization of events and the coordination of markets play a central role in promoting the cultural life and attractiveness of the city.

The operators of the TOURIST Information also welcome interested guests every year who are enthusiastic about the beauty of Schwerin. Press work is also being promoted in order to spread the city's image both regionally and nationally. This is how the city gets involved and creates a positive environment for all those who live here or decide to visit.

Tourism and quality of life in small towns

The importance of tourism is not only significant for Schwerin, but for many small towns in Germany. According to a research project at TU Darmstadt, there are global and national trends that show that small towns are often faced with different challenges. While some cities are benefiting from an increase in tourism, others are struggling with a decline. This is also reflected in the quality of the living environment, the social infrastructure and the public space.

The research project aims to generate knowledge about the relationship between tourism and quality of life in small towns. The findings from interviews and a more detailed analysis of local economic data are intended to help formulate development strategies for municipalities that focus not only on tourism, but also on the quality of life of citizens.

Schwerin is therefore not only a place of silence and lingering, but also shows that it is needed to further develop the city's potential. With terms like “home” and “future”, people here are in constant dialogue and balance between today’s reality and the dreams of a lively, booming city. It remains to be seen how the situation will develop in the future and what impulses the next generation can provide.