Eintracht Braunschweig opens a new fan shop in the heart of the city!

Eintracht Braunschweig opens a new fan shop in the heart of the city!

A little bit of unity will soon be found in the middle of Braunschweig! On September 22, 2025, the traditional football club will open its new pop-up fan shop “Aantracht-Eck” in the pedestrian zone, more precisely on Damm 25 Street. It is the first fan shop in the city center in six years, as the last existing sales rooms closed their doors in 2019. The fans are looking forward to great anticipation because the opportunity to purchase fan items and tickets directly in the center has been missed.

The new fan shop covers an impressive 150 square meters and not only offers a wide selection of fan items, but also tickets for Eintracht games. This means the shop will be more than just a classic sales room, but will also serve as a meeting place for fans and anyone interested. Wolfram Benz, the commercial director of Eintracht Braunschweig, emphasizes how important the club's presence is for the city and thanks the fashion group New Yorker for their active support.

A cozy meeting place

The “Aantracht-Eck” will be presented in attractive blue and yellow colors and is not just a place for fan needs. Those responsible have also thought of seating that will invite you to linger. This is an ideal opportunity for fans to exchange ideas with each other or create creative masterpieces, as there will be hands-on activities and changing activity areas available. Such a concept ensures that the fan shop is an attractive point of contact not only for football enthusiasts, but for all citizens.

The opening times of the new shop are from Tuesday to Saturday, from 10 a.m. to 6 p.m. With this step, Eintracht not only wants to accommodate its loyal supporters, but also strengthen its connection to the city's society. The offer should remain in place until at least the end of the year, meaning there will be many more opportunities for visits.

A look into the future

With the “Aantracht-Eck” Eintracht Braunschweig not only brings a breath of fresh air into the city center, but also sets a clear example of the club’s identity. The last few years without a presence in the city center have been a challenge, but now Eintracht is taking off and opening new doors. Information about upcoming promotions and offers will be announced in good time so that all fans are always kept up to date.

In summary, it can be said that the opening of the new fan shop marks a significant step in the connection between the club and the city. Fans can look forward to a lively contact point that goes far beyond buying merchandise. Be there when the “Aantracht-Eck” opens its doors on Monday, September 22nd, 2025.

Further details about the opening and the offers can also be found at t online, Eintracht.com as well as regionalToday.