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A great legacy: Farewell to Horst Körber, a media pioneer”
Horst Körber, former advertising manager in Hameln, died on November 29, 2025. Memories of his life's work and commitment.
A great legacy: Farewell to Horst Körber, a media pioneer”
On November 29, 2025, a very special person and colleague will be remembered in the Hameln region: Horst Körber died at the age of 80. Born on February 22, 1945 in Landringhausen, he leaves a rich legacy in the world of journalism and media.
His career began with training as an advertising clerk, followed by his first job as an advertising assistant at the Hannoversche Allgemeine Zeitung. At just 29 years old, Körber took over the management of the advertising department of the regional “Bild” edition in Hanover. There he developed numerous innovative offers for advertisers and introduced small-format service inserts and a free classifieds market for the first time.
A life for the media
From 1990 to 2009, Horst Körber worked as advertising manager, deputy publishing manager and authorized signatory at the C.W. publishing house. Niemeyer. During this time he was not only responsible for the advertising area, but also played a key role in organizing concerts in the Weserbergland Stadium. He was also the initiator of the first newspaper by children for children. Under his leadership, “Bild Hannover” was the first daily newspaper to present concerts, which opened a whole new chapter in the regional media landscape.
After his resignation in 2009, Körber continued to be involved in the community, including in the senior citizens' advisory board in Barsinghausen, with the "Plattfüssen Landringhausen" and in the Petrus parish. His passion also went into the Calenberger Cultour & Co. association, which he co-founded.
A look at the media industry
While Horst Körber was influential for the media in the Hameln region, the Axel Springer Group is going through major changes. The company is currently planning to spin off its online classifieds business, which may have far-reaching consequences for the industry. How daily news reports, the media business, including brands such as Bild and Welt, remains under the control of Mathias Döpfner and the Springer family. However, the majority of the classifieds business will be transferred to KKR and CPP Investments.
The new structures, which were legally completed on April 29, 2025, stipulate that Axel Springer will increasingly focus on digital journalism. The company's portfolio includes not only national brands such as BILD and WELT, but also international brands such as POLITICO and BUSINESS INSIDER. This is part of the strategy to offset the decline in print while growing in digital.
Loud Axel Springer The company remains debt-free and is still family-owned. Mathias Döpfner emphasizes the importance of independent journalism, while Axel Springer continues to hold a 10 percent stake in the new joint venture companies operating under KKR and CPP Investments.
As the media landscape changes and brings with it new challenges, people like Horst Körber will be best remembered as shining examples of commitment and innovation in the industry.