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Kleinstadtcoco brings 2.5 million people to Wilhelmshaven!
Influencer Kleinstadtcoco presented Wilhelmshaven at an event that thrilled 2.5 million people.
Kleinstadtcoco brings 2.5 million people to Wilhelmshaven!
In Wilhelmshaven, the influencer “Kleinstadtcoco” was a real crowd puller with her event series “Kleinstadtcoco Encounters” last weekend. The aim of the event was to show the city at its best and at the same time attract leading influencers to the region. During a colorful program at the Jade, visitors were able to experience the unique facets of the city, while numerous social media posts reached almost 2.5 million people. The huge rush reflects a growing interest in local influencer marketing, which is increasingly establishing itself as an important part of communication strategy.
The opening event, which consisted not only of regional but also of national influencers, offered numerous highlights: from an exciting concert by Florian Künstlers with a view of the water to an impressive fireworks display at the Fliegerdeich Hotel. The participants were also able to enjoy an East Frisian tea ceremony and relaxing yoga sessions led by Alex Sander from “aymayoga”.
A colorful selection of influencers
The participating influencers included the popular accounts @kleinstadtcoco, @merleschoon and @mo.ve_. They all contributed to making the event unforgettable. The organizers were supported by, among others, Julian and Vanessa from “Die Tatars”, who provided the musical entertainment, and Aleks Walkowiak from “schoenes_fest”, who took care of the decoration. Olaf Werner from the SME and Economic Union also ensured the connection to local service providers and thus the event became a successful joint project.
Influencer marketing has developed significantly in recent years and primarily measures reach. This reach, which is broken down into different types, from potential to actual content visibility, is crucial for spreading products and brand messages. But as an analysis on Influence Vision shows, great reach does not automatically mean great engagement. Rather, the actual impact depends on various factors, such as the authenticity and algorithm of the platforms.
Prospects for the future
Based on feedback from participants, further events are being planned to make Wilhelmshaven and its diverse offerings tangible. Interest in regional influencer marketing has definitely gained momentum. Through the targeted approach and the authentic format, messages can be spread effectively and both the city and the influencers benefit. The cultural and eventual potential that Wilhelmshaven offers is multiplied and achieved in a fresh way on social media.
Whether in the role of host or in direct exchange with her community - Kleinstadtcoco has established itself as a transmitter of messages that put the beauty and diversity of the region in the right light. Combining local flair with the unrealized reach of operated events could prove to be a game changer.
You can find detailed information about the event on NWZ Online, while you can find out more about the principles of influencer marketing on Success Magazine. A deeper insight into reach and its importance is provided on Influence Vision.