Kleinstadtcoco brings 2.5 million people to Wilhelmshaven!

Kleinstadtcoco brings 2.5 million people to Wilhelmshaven!

Wilhelmshaven, Deutschland - In Wilhelmshaven, the influencer "Kleinstadtcoco" was able to land a real crowd-puller with her "Kleinstadtcoco Encounters" event series last weekend. The aim of the event was to show the city from its most beautiful side and to lure the leading influencer into the region. In a colorful program on the jade, visitors were able to experience the unique facets of the city, while numerous social media contributions reached almost 2.5 million people. The great rush testifies to a growing interest in local influencer marketing, which is increasingly establishing itself as an important part of the communication strategy.

The opening event, which consisted not only of regional, but also of national influencers, offered numerous highlights: from an exciting concert by Florian Künstler's with a view of water to an impressive fireworks at the Hotel Air Dike. In this way, the participants could also enjoy an East Frisian tea ceremony and enjoy relaxing yoga units led by Alex Sander from "Aymayoga".

a colorful selection of influencers

The participating influencers included the popular accounts @kleinstadtcoco, @merleschoon and @mo.ve_. They all contributed to making the event unforgettable. The organizers were supported by Julian and Vanessa from "Die Tatars", which provided musical entertainment, as well as Aleks Walkowiak from "Schoenes_Fest", who took care of the decoration. Olaf Werner from the Mittelstands- und Wirtschaftsunion also ensured the connection to local service providers and thus the event became a successful joint project.

Influencer Marketing has developed strongly in recent years and has mainly measures the reach. This range, which is divided into different ways, from the potential to the actual visibility of the content, is crucial to spread products and brand messages. However, as can be seen in an analysis on influence vision, large reach does not automatically mean great commitment. Rather, the actual impact depends on various factors, such as authenticity and the algorithm of the platforms.

prospects for the future

The feedback from the participants is planning more events to make Wilhelmshaven and its versatile offers tangible. Interest in regional influencer marketing has definitely gained driving. Due to the targeted approach and authentic format, messages can be effectively spread and both the city and the influencers benefit. The cultural and eventful potential that Wilhelmshaven offers is multiplied and achieved in a fresh way in social media.

whether in the role of the hostess or in direct exchange with her community - Kleinstadtcoco has established itself as a transmission of messages that put the beauty and variety of the region in the right light. The linking of local flair with the unrealized range of operated events could turn out to be future -oriented.

Detailed information about the event can be found on NWZ Online, while you can learn more about the principles of influencer marketing for success magazine. A deeper insight into the range and its importance is given to influence vision.

• NWZ Online über das Event
• Success Magazin zu Kleinstadtcoco
• Influence Vision for range in Influencer Marketing