VW currywurst now in the supermarket: enjoyment in just 7 minutes!

VW currywurst now in the supermarket: enjoyment in just 7 minutes!

The traditional brand Volkswagen brings a piece of German eating culture to the supermarkets: From mid-June 2025, currywurst lovers can enjoy the legendary VW currywurst as a ready dish in selected Edeka and Netto branches. This product, consisting of a cut sausage piece in original VW ketchup, is prepared in the microwave in just six to seven minutes. * News38* reports that the sausage is initially introduced in four Edeka regions: Berlin, Edeka Nord (Hamburg), Edeka Hessenring (Kassel) and Edeka Minden (Lower Saxony).

The presentation of the new finished court took place on May 27, 2025 in the VW plant in Wolfsburg. On this occasion, the newly designed currywurst-hall was officially inaugurated. VW catering chief Markus Greiner emphasized the great importance of the currywurst for the company, which has been based on this tasty product since 1973

currywurst in the supermarket - a test run

The decision to offer the currywurst in the supermarket is no coincidence. According to the * LZDIREKT *, VW wants to continue its success story with this measure and make it accessible to a wider audience. First of all, the product will be available on the cooling shelves of the EDEKA and Netto markets concerned, whereby the expansion across Germany will be sought in the long term. This step serves as a test run to evaluate demand.

Although VW has increasingly tested vegetarian and vegan options in the factory canteens in recent years, the demand for meatless alternatives to currywurst is assessed as low. Dietmar Schulz, Head of Food Production at VW, made it clear that no vegetarian or vegan variant of the new currywurst is launched. The separation of the production lines is too complicated, he emphasizes.

a cult snack with history

The currywurst has established itself as a fast food classic in Germany since its invention and is consumed around 800 million times a year. It is particularly popular in Berlin - an estimated 70 million pieces a year are sold there. * N-tv* describes the controversial origin of the currywurst, which is claimed by different regions of Germany. The best -known legend says that Herta Heuwer created a special sauce in Berlin on September 4, 1949, which still ensures the unique taste of the currywurst.

In order to appreciate their tradition and meaning, Herta Heuwer is officially recovered in Berlin and the city considers the record to be the largest currywurst in the world. The market potential is gigantic, because the currywurst has not only established itself as a snack classic, but has also found its place in high-rise restaurants. A gourmet variant for 26 euros is now offered in the hotel "Adlon", which is refined with exotic ingredients and even gold leaf.

With the introduction of the finished dish version, VW not only wants to stay true to its traditions, but also take the next steps into a tasty future. It remains to be seen how the German market will react to this innovation.