VfB Lübeck: Schmelzer Group becomes back sponsor – A new impetus!

VfB Lübeck: Schmelzer Group becomes back sponsor – A new impetus!

The new 2025/26 regional league season is eagerly awaited in Lübeck, and VfB Lübeck is entering the season with a breath of fresh air. Like the club itself on its website reported, the Schmelzer Group has expanded its partnership with the club and will act as the back sponsor of the home and away jerseys in the future. The logo of Schmelzer Hörsysteme and Schmelzer Marketing is placed prominently on the jerseys. The sponsorship agreement was signed on Friday during the official team photo, which also marks the start of new marketing projects.

Dr. Dieter Gudel, CEO of VfB Lübeck, is enthusiastic about the expanded cooperation and emphasizes how important such partnerships are for the club's visibility. Felix Schmelzer, the entrepreneur behind the Schmelzer Group, also emphasizes the personal connection to the club and is optimistic that the commitment will attract even more fans to the stadium.

Strong main sponsor on board

In addition, VfB Lübeck was able to gain a new main sponsor: the construction company Urbach from Hamburg will act as the main sponsor from next season. LN Online reports that Urbach was already active as a jersey partner last season and made a significant contribution to VfB's success in eleven games - the club won eight of these games. Managing director Thies Klatt, himself a native of Lübeck, is pleased that the club and the region can continue to grow together.

The sponsorship contract with Urbach is initially valid for one year with the option to extend. The exact financial commitment was not published, but it is seen as lucrative for regional league conditions. Dieter Gudel would like to thank the company for their trust and support.

The importance of sponsorship in football

The sport of football not only thrives on talent and team spirit, but also on strong sponsors. Like that Leader Magazine shows, millions flow into the clubs, which is reflected not only in jerseys but also in perimeter advertising and digital content. Sponsorship is a welcome platform for many companies to put their brand in the spotlight and reach new target groups. This can prove particularly worthwhile for sponsors, as fans' emotional connection often transfers to the supporting brands.

An exciting trend emerges when sponsors are no longer just passive logo bearers, but are actively involved in marketing and content projects. A good knack for innovative marketing strategies could now help VfB Lübeck and its partners to share the real passion for football not only in the stadium but also outside.

The coming season promises not only exciting games, but also a newly designed marketing and sponsorship concept that could support VfB Lübeck on its way to a successful return to the football elite.