VfB Lübeck: Schmelzer Group becomes a back sponsor - a new impetus!

VfB Lübeck: Schmelzer Group becomes a back sponsor - a new impetus!

Lübeck, Deutschland - In Lübeck, the new season of the Regionalliga 2025/26 is hot, and VfB Lübeck goes into the season with fresh wind. As the club itself on its website reports , the Schmelzer Group has expanded its partnership with the club and will in future be the back and away jersey. The logo of Schmelz's hearing systems and Schmelzer Marketing is thus prominently placed on the jerseys. The sponsorship contract was signed on Friday during the official team photo, which also gives the starting signal for new marketing projects.

dr. Dieter Gudel, the CEO of VfB Lübeck, is enthusiastic about the extended cooperation and emphasizes how important such partnerships are for the visibility of the club. Felix Schmelzer, the entrepreneur behind the Schmelzer Group, also emphasizes the personal connection to the club and is optimistic that even more fans can be lured into the stadium through the engagement.

strong main sponsor on board

In addition, VfB Lübeck was able to win a new main sponsor: the construction company Urbach from Hamburg will appear as the main sponsor from the coming season. ln online Trikotpartner was active and made a significant contribution to the success of VfB in eleven games - the club won eight of these games. Managing Director Thies Klatt, himself a native of Lübeck, is pleased that the association and the region can continue to grow together.

The sponsoring contract with Urbach initially applies for one year with the option to extend. The exact financial commitment was not published, but he is seen as a lucrative for regional league relationships. Dieter Gudel thanks the company for the trust and support.

The importance of sponsoring in football

Football sport not only lives from talent and team spirit, but also from strong sponsors. As the Leader Magazin , millions flow into the clubs, which is also reflected in gang advertising and digital content. Sponsoring is a welcome stage for many companies to put their brand in the spotlight and reach new target groups. This can prove particularly worthwhile for the sponsors, since the emotional binding of the fans often transfers to the supportive brands.

An exciting trend shows when sponsors are no longer just passive logo carriers, but are actively involved in marketing and content projects. A good knack for innovative marketing strategies could now help VfB Lübeck and its partners to share real football passion not only in the stadium, but also outside.

The coming season not only promises exciting games, but also a newly designed marketing and sponsorship concept that could support VfB Lübeck on the way to successfully return to the soccer elite.