Laura Krutinat: Fresh wind for corporate customers in Norderstedt!

Laura Krutinat: Fresh wind for corporate customers in Norderstedt!

in Norderstedt and Kaltenkirchen there is a breath of fresh air in corporate customer support from the Sparkasse Südholstein. Laura Krutinat, a Norderstedterin through and through, has taken over the management of the corporate customer centers together with Uwe Gätjens. After a parental leave, the 34-year-old now returns to a responsibility, which she will bear all by September 30 of this year. This is reported by the Stadtmagazin sh .

Laura Krutinat has a lot of experience that she has developed at Sparkasse Südholstein since 2009. Her dual degree at the Nordakademie was the starting signal for a career that led her through all facets of the corporate customer business, including project financing and the developer business. For the young director, the promotion of young people and training for trainees are also important matters of the heart. She taught at the Sparkassenakademie and was a mentor for young people.

challenges and support for medium -sized businesses

But Krutinat not only enters into a new role, but also in a challenging time for the regional economy. Geopolitical uncertainties, successor regulations and, above all, the shortage of skilled workers are increasing medium -sized companies. At the same time, a digital transformation is developing that places new requirements for companies. "We have to support the middle class in partnership and reliably," she emphasizes. This attitude could be particularly important under the light of the current challenges that Dr. Philipp Frank, an expert in corporate management. He emphasizes that regional economic development is essential to secure jobs and strengthen the local economy. Successful support goes hand in hand with the need to advance sustainable developments.

The challenges are diverse: international competition is becoming more strict and there is an urgent need for regional specialization. Dr. Frank points out that, for example, the automotive sector in Baden-Württemberg has to adapt to electromobility and autonomous driving. Digital change also requires investments in digital infrastructure, which already shows noticeable progress in cities like Düsseldorf and Cologne.

sustainable solutions and further training

Not only technical innovations, also the securing and extraction of specialists is a topic that must be tackled in the context of regional economic development. The initiative "Specialist" in Baden-Württemberg shows how targeted measures can help to counteract the shortage of skilled workers. In addition, demographic change brings additional challenges that require a clear strategy for securing skilled workers. Krutinat sees itself and her team as a duty to promote such initiatives and develop creative solutions.

For the Sparkasse Südholstein, the entry of Laura Krutinat is an important step into the future. The new challenges require a good hand and a clear focus on the needs of the companies in the region. After all, a lot is due to the regional identity and future viability of the economy in Norderstedt and Kaltenkirchen. In order to get a deeper insight into their services, interested parties can visit the corporate customer portal of the Sparkasse.