Laura Krutinat: A breath of fresh air for corporate customers in Norderstedt!

Laura Krutinat: A breath of fresh air for corporate customers in Norderstedt!

In Norderstedt and Kaltenkirchen there is a breath of fresh air in Sparkasse Südholstein's corporate customer service. Laura Krutinat, a Norderstedter through and through, has taken over the management of the corporate customer center together with Uwe Gätjens. After a period of parental leave, the 34-year-old is now returning to a responsibility that she will bear entirely alone from September 30th of this year. This reports that City magazine SH.

Laura Krutinat brings with her a lot of experience, which she has gained since 2009 at Sparkasse Südholstein. Her dual studies at the Nordakademie were the starting point for a career that has taken her through all facets of corporate banking, including project financing and the property development business. For the young director, promoting young talent and training trainees are also important matters close to her heart. She taught at the Sparkasse Academy and worked as a mentor for young talent.

Challenges and support for medium-sized businesses

But Krutinat is not only stepping into a new role, but also into a challenging time for the regional economy. Geopolitical uncertainties, succession regulations and, above all, the shortage of skilled workers are affecting medium-sized businesses. At the same time, a digital transformation is developing that places new demands on companies. “We have to support medium-sized businesses in a spirit of partnership and reliability,” she emphasizes. This stance may be particularly important in light of the current challenges highlighted by Dr. Philipp Frank, an expert in corporate management, were described. He emphasizes that regional economic development is essential to secure jobs and strengthen the local economy. Successful funding goes hand in hand with the need to promote sustainable developments.

The challenges are manifold: international competition is becoming stricter and there is an urgent need for regional specialization. Dr. Frank points out that the automotive sector in Baden-Württemberg, for example, needs to adapt to electromobility and autonomous driving. Digital change also requires investments in digital infrastructure, which is already showing noticeable progress in cities like Düsseldorf and Cologne.

Sustainable solutions and further training

Not only technical innovations, but also securing and recruiting skilled workers is an issue that must be addressed in the context of regional economic development. The “FachrechteLÄND” initiative in Baden-Württemberg shows how targeted measures can help counteract the shortage of skilled workers. In addition, demographic change brings with it additional challenges that require a clear strategy to secure skilled workers. Krutinat sees herself and her team as having a duty to drive forward such initiatives and develop creative solutions.

For Sparkasse Südholstein, Laura Krutinat's entry is an important step into the future. The new challenges require a good hand and a clear focus on the needs of the companies in the region. After all, a lot depends on the regional identity and future viability of the economy in Norderstedt and Kaltenkirchen. To get a deeper insight into their services, interested parties can visit the Sparkasse's corporate customer portal (https://www.spk-suedholstein.de/fi/home/service/online-services/alle-services/unternehmenkundenportal-ihrer-sparkasse.html).