Braunschweig's tourism icon Ulrike Neumann retires!

Braunschweig's tourism icon Ulrike Neumann retires!

A new chapter in Braunschweig city marketing begins. After more than 30 years on duty, Ulrike Neumann is now retiring. As an authorized representative of Braunschweig Stadtmarketing GmbH, she has had a significant impact on tourism and the development of the city. Born in Switzerland, she gained her experiences in various tourism organizations before she came to Braunschweig in 1992 and significantly shaped the first tourist marketing concept there. Neumann was also involved in important projects, such as the construction of the Congress Service and the first Braunschweig light course during the Expo 2000. Managing Director Gerold Leppa praised her commitment and the sustainable influence that she had on city marketing, especially with regard to future events such as the day of Lower Saxony 2026 and the 1,000th anniversary 2031. braunschweig.de reports on their impressive career.

Neumann's path to retirement falls together with an exciting time for Braunschweig Stadtmarketing GmbH. On November 1, 2023, Stadtmarketing GmbH published a Europe -wide tender to find a new partner for the advertising rights on urban land, since the current contract with Ströer DSM expires on June 30, 2024. This will be the next major challenge for the organization, which has been responsible for marketing these rights since 2011 and uses around 570 advertising carriers. The aim of the tender is to win a partner who not only operates the existing locations, but also invests in digitization.

city marketing - a decisive factor for economic development

The concept of city marketing plays a central role in the recruitment of tourists and investors and differs significantly from destination marketing, which includes larger geographical regions. Effective strategies emphasize the uniqueness of a city and are designed to promote the local economy. This is done in close cooperation with local companies and tourism associations. According to Revfine it is important that cities can assert themselves with other goals in the competition for travelers, as they have an immense selection.

In the fast -moving world of tourism, the challenge of standing out from the crowd is greater than ever. Braunschweig goes this path with a clear goal - to increase the quality of life for the residents and to create an attractive destination for tourists. In order to be successful, creative city marketing strategies are necessary, such as those described by Revfine, which include the use of social media and search marketing initiatives.

In the coming years, Braunschweig can remain on the pulse of the time with fresh ideas and a new partner for the advertising rights. The city faces the challenge of making its marketing activities modern and appealing in order to continue to win new visitors and investors in the future. Aai Braunschweig emphasizes that interested companies can submit their offers by November 24, 2023. The results of the tender will be discussed in a general meeting and the new contract should come into force on July 1, 2024.