Guava Girl: This is how the new beauty ideal conquered the summer of 2025!

Guava Girl: This is how the new beauty ideal conquered the summer of 2025!

Celle, Deutschland - The beauty trends of summer 2025 have a new face: the "Guava Girl". This aesthetics, inspired by the playful pulp of the Goyave, has established itself as the central ideal of beauty in the past few weeks. As reports Vogue , the "Guava Girl" attracts the attention of the beauty community primarily through its festive and joyful style. The increasing interest in social media, especially on platforms such as Tikok, makes it clear that this trend is not only temporary, but deeply rooted in digital culture.

The cosmetics industry has declared the Goyave into a central element of its summer collections, and in the form of gloss, blush, creams and perfumes. "When the Goyave appears in decorative cosmetics, it immediately becomes a must-have for many," explains an insider. In particular, the dominant color pink, which embodies the energetic radiance of the Goyave, will be very popular this season. This lively choice of colors reflects the radiant being of the "Guava Girl", which exudes both internally and externally joy.

ideals of beauty in change

What makes beauty in today's age? A survey within the international youth competition "Jugend Creativ" shows that the views among young people are quite different. According to Jugend Creativ , 76 percent of the respondents believe that beauty lies in the eye of the viewer. An important aspect that is often neglected in today's beauty discussion is the connection of beauty to the nature of a person; 22 percent of young people emphasize this inner factor.

But there is also skepticism: almost half of the respondents (48 percent) can hardly be influenced by the cult of beauty in social networks. While 38 percent of girls and young women report to be guided by the ideals on social media, this is only the case with their male peers in 17 percent. These differences show that the topic of beauty and self -awareness depends heavily on gender.

The role of social media

Especially platforms such as Tikok play a key role in the establishment and spread of beauty trends. According to pubosphere , Tiktok is an indispensable tool for cosmetic brands in order to reach younger target groups and set new trends. The rapid distribution of the "Guava Girl" aesthetics on Tikkok shows how quickly new beauty ideals can be created and can become popular.

Overall, the "Guava Girl" aesthetics not only reflects the preferences of the digital beauty trends, but also throws a light on the versatile ideas of beauty that shape generations of today. The combination of happy colors, a conscious lifestyle and the acceptance of individual beauty features could make the summer of 2025 a special year for beauty and self -awareness.