Baltic Sea and North Sea: Summer Vacation udfordrer virksomheder!

Baltic Sea and North Sea: Summer Vacation udfordrer virksomheder!

Norddeutschland, Deutschland - The summer vacation is in full swing, and the beaches of the Baltic Sea and North Sea seem to be full of vacationers. But behind the holiday idylls there are also some challenges for the tourism industry. Som Moin.de rapporter, mange operatører i Schleswig-Holstein føles virkningerne af bemærkelsesværdige ændringer i bogen.

Andreas Tedsen, administrerende direktør for Dehoga Schleswig-Holstein, understreger, at der til trods for en belægningsgrad på 75 til 90 procent stadig er frie kapaciteter i mange regioner. The reasons for this are diverse. There are more spontaneous bookings, a decline in restaurant visits and weather -dependent decisions. This was the result of a survey by the North Sea Tourism Agency (Tano). More and more guests are waiting until shortly before the start of the trip, often influenced by the weather, to concretize their plans.

quieter vacation times

Especially towards the end of the summer vacation, it gets calmer because only individual federal states are still free. Lars Schwarz, President of Dehoga Mecklenburg-Western Pomerania, finds that long-term bookings are becoming increasingly rare. Som et resultat annullerer flere og flere feriegæster deres bookinger samme dag, som især sætter mindre, privat administrerede virksomheder under pres. A fact that triggers concern for many operators.

Med det fortsatte forbrug af forbrug, der skyldes inflation og stigende energiomkostninger, bruger feriegæster mindre penge på mad- og fritidsaktiviteter. However, as the tourism industry clearly states, the desire for vacation remains strong. But this is increasingly being addressed and spontaneously tackled, which makes planning difficult.

The future of tourism

kreiszeitung.de ) blev udført på omkring 7500 pæf. Resultaterne viser, at de tyske placeringer i Nordsøen oplevede et fald i besøgende på 11,6 procent sammenlignet med det foregående år i 2024. Prognoser indikerer endda et yderligere fald på 12,5 procent i 2025. Dog viser mange respondenter en loyalitet over for Nordsøen - to tredjedele af de interviewede har allerede været på kysten flere gange.

It is particularly noteworthy that the proportion of those who plan to visit the German North Sea until 2026 drops from 25 to 20 percent. Critical voices express concerns about the attractiveness of the coasts, not only in Germany, but also in Denmark and the Netherlands. The wishes of the guests become clear: beauty of nature, security and family friendliness are at the top of the list.

sustainability and digitization

Meget Over 60 % of Germans want their vacation to be made more environmentally friendly. The industry actors react: providers rely on more sustainable options and improve the accessibility of their offers. Digitization also plays a key role. I henhold til de nuværende tendenser bruger flere og flere rejsende digitale platforme til rejseplanlægning og reservation - indflydelsen fra sociale medier på rejsebeslutninger vokser hurtigt.

It remains exciting to see how the tourism landscape will be shaped in the coming years. Med de udfordringer, der ansigt, er og er trangen efter en afslappende ferie mod nord og Østersøen ubrudt- selvom det i stigende grad ændrer sig.

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OrtNorddeutschland, Deutschland
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