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Baltic Sea and North Sea: Summer vacation challenges companies!
The article highlights the current challenges in Northern Germany tourism in 2025, including spontaneous bookings and consumer behavior.
Baltic Sea and North Sea: Summer vacation challenges companies!
The summer holidays are in full swing and the beaches of the Baltic and North Seas seem to be packed with holidaymakers. But behind the holiday idylls there are also some challenges for the tourism industry. How moin.de reports, many operators in Schleswig-Holstein are feeling the effects of noticeable changes in booking behavior.
Andreas Tedsen, Managing Director of DEHOGA Schleswig-Holstein, emphasizes that despite a capacity utilization of 75 to 90 percent, there is still free capacity in many regions. The reasons for this are varied. There are also more spontaneous bookings, a decline in restaurant visits and weather-dependent decisions. This was the result of a survey by the North Sea Tourism Agency (TANO). More and more guests are waiting until shortly before departure, often influenced by the weather, to finalize their plans.
Quieter holiday times
Things get quieter, especially towards the end of the summer holidays, as only individual federal states are still free. Lars Schwarz, President of DEHOGA Mecklenburg-Western Pomerania, notes that long-term bookings are becoming increasingly rare. This means that more and more holidaymakers are canceling their bookings on the same day, which is particularly putting pressure on smaller, privately run businesses. A circumstance that causes concern among many operators.
With continued consumer restraint caused by inflation and rising energy costs, holidaymakers are spending less money on food and leisure activities. However, as the tourism industry clearly states, the desire for vacation remains strong. But this is increasingly being approached in a more price-conscious and spontaneous manner, which makes planning more difficult for companies.
The future of tourism
What is particularly notable is that the proportion of those planning to visit the German North Sea by 2026 has fallen from 25 to 20 percent. Critical voices express concerns about the attractiveness of the coasts, not only in Germany, but also in Denmark and the Netherlands. The guests' wishes become clear: natural beauty, safety and family friendliness are at the top of the list.
Sustainability and digitalization
According to Statista There is a noticeable trend towards sustainability and digitalization in tourism. Over 60% of Germans would like their vacation to be more environmentally friendly. Industry players are reacting: providers are focusing on more sustainable options and improving the accessibility of their offerings. Digitalization also plays a key role here. According to current trends, more and more travelers are using digital platforms for travel planning and booking - the influence of social media on travel decisions is growing rapidly.
It will be exciting to see how the tourism landscape will shape up in the coming years. With the challenges that arise, the urge for a relaxing holiday on the North and Baltic Seas is and remains unbroken - even if it is increasingly changing.