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Schlagermove 2025: Thousands celebrated with music stars in St. Pauli!
On July 5, 2025, the Schlagermove celebrated a big party in St. Pauli with 50 music trucks and thousands of visitors.
Schlagermove 2025: Thousands celebrated with music stars in St. Pauli!
Last Saturday, the St. Pauli district experienced a very special spectacle: The Hit move attracted numerous pop fans into the streets and created an exuberant atmosphere. The festive parade began at 3 p.m. with an impressive convoy of 50 colorfully decorated music trucks. From Heiligengeistfeld via the Landungsbrücken to the legendary Reeperbahn, the route led back to the starting point, where the celebrations were far from over.
Organizers expected up to 400,000 visitors, and thousands of people actually celebrated along the route. Among those riding on the impressive trucks were well-known artists such as G.G. Anderson, Kathy Kelly, Jay Kahn and Olaf Henning, who thrilled the audience with their hits. The event can be seen as an integral part of the North German music landscape, as it has been held since 1997.
Celebration mood and aftermove party
The atmosphere was electric, and after the parade the celebration continued with a big aftermove party on the Heiligengeistfeld. DJ Vossi provided the right party atmosphere, while live performances from Jürgen Peter, Norman Langen and a Wolfgang Petry double were promised. For everyone who wanted to continue celebrating after the official part, entry to the aftermove party opened at 5:30 p.m. Tickets were available at the box office.
An additional focus was on safety. To address those seeking help in distress, a security code word – “Do you have any soft serve ice cream?” – set up for the paramedics. This meant that people could contact helpers anonymously if problems arose.
An important cultural event
The Schlagermove impressively shows how important music festivals in Germany are for the cultural landscape. According to a recent study by the Federal Foundation LiveCulture They are not only a place for musical flights of fancy, but also crucial for finding identity and social interaction. Festivals like this not only support the local economy, but also promote cultural diversity and provide a platform for newcomers.
For the Schlagermove, this means that the focus is not only on the music and the artists, but also on the social interaction of the people who celebrate together and experience a bit of joy in life. The event hits the nerve of the times and shows that St. Pauli is always a place for good atmosphere and music.
Overall, the Schlagermove not only does good business for the neighborhood, but also for the many helpers who work here on a voluntary basis and contribute to cultural enrichment. It remains to be seen what new challenges and opportunities will arise for music festivals in the next few years, as the initiative to promote such events remains an important concern of cultural policy.