Kleinstadtcoco brings influencers to Wilhelmshaven: a weekend full of shine!

Kleinstadtcoco brings influencers to Wilhelmshaven: a weekend full of shine!

Wilhelmshaven, Deutschland - The city of Wilhelmshaven will be permeated by a wave of creative energy in the coming days, and this is primarily thanks to the influencer "Kleinstadtcoco". Born in Wilhelmshaven, the goal has set herself to make her hometown better known and invites other influencers to present the beauty of Wilhelmshaven during the "weekend on the Jade". With almost 3 million followers of the participating creators, she ensures plenty of attention on social networks. "Many people don't know Wilhelmshaven, which I think is a shame," says Coco her motives and hopes for this exciting event.

Coco has launched an event series with the sonorous name "Kleinstadtcoco Encounters", which aims to inspire not only tourists, but also locals for the advantages of the city. Nine influencers, including Coco themselves with their 362,000 followers on Instagram, are part of this exciting project. They will all be accommodated in the Hotel Air Dike and experience together what Wilhelmshaven has to offer and hold this live on social media. The local offer is also supported by the participation of regional service providers.

The role of influencers in tourism

Influencers are an integral part of modern tourism. According to a blog post, you can find out that influencers are valuable intermediaries for destinations. They increase the visibility of places and address potential travelers directly. If influencers recommend their experiences, travelers perceive this as authentic and trustworthy. This type of marketing makes it possible to address the target groups clearly and precisely.

Catrin Stoppa, an expert with over 25 years of experience in tourism, recognized this potential at an early stage and emphasizes the importance of a good integration of social media in all phases of the guests trip. According to Stopa, hoteliers should carefully select cooperation partners and rely on long -term relationships with influencers - only in this way sustainable success can be achieved. Hoteliers often forget that influencer content should be used after cooperation. Instead, only one is put in one -time posts.

strategies for influencer marketing

For a successful influencer marketing rendezvous, a clear strategy is essential. First of all, clear goals must be defined, followed by the identification of the target group and the selection of suitable influencers. The content not only has to be creative and appealing, but also authentic to gain the trust of the followers and to avoid possible disappointments. Especially at a time when artificial intelligence gains more and more influence, real stories are indispensable. The event of Kleinstadtcoco shows how valuable such events in tourism are and what positive effects you can have on local destinations.

With such innovative approaches that the "Kleinstadtcoco" project offers, Wilhelmshaven can become an even more attractive place to live and holiday. The mixture of creative minds and local service providers could give the city the more than deserved upswing and stimulate other cities for similar initiatives.