German car brands lose against China: a review of e-mobility!

German car brands lose against China: a review of e-mobility!

Wolfsburg, Deutschland - A look at the current situation of the German automotive industry makes it clear: it rumbles tremendously. German brands such as Volkswagen, Mercedes and BMW are becoming increasingly difficult to compete with the Chinese manufacturers. According to the "Global Automaker Rating" of the International Council on Clean Transportation (ICCT), your ranking in e-mobility declines, which increases the concern for the future of German car manufacturers. news38 reports that VW has slipped from three to five, while Mercedes even loses fourth to seven.

In comparison, Chinese brands like Geely and Saic march unstoppably forward. These companies have strongly positioned themselves primarily with their large -scale innovations and the huge home market. With over 11 million electric cars sold in 2024, which is more than half of the global market, they set standards that increase pressure on European manufacturers. This also says an analysis of ecomento.de

missed opportunities for the German manufacturers

The problems of the German automobile manufacturers are complex. The ICCT evaluates 21 car brands based on ten different criteria, including market dominance and technological progress. The German brands in almost all categories, which are reflected in decreasing market shares. A point deduction for Volkswagen came, for example, due to the non -fulfillment of promises in the area of ​​battery cycling. Peter Mock, the ICCT European CEO, speaks of a "missed opportunity" for 2024 and warns that European automotive manufacturers lag behind global markets.

The change in the market cannot be overlooked: in Norway, for example, in 2023 over 90 percent of the new cars were fully electrically or as a plug-in hybrid. Germany, on the other hand, only has about 2.3 million e-cars on the streets, which is rather modest in international comparison. In the United States, there are around 4.8 million, while China claims the top with over 42 million vehicles. Statista notes that the growth of e-mobility in Germany has been stagnating since the end of the environmental bonus in 2023.

technological progress and market shifts

Another aspect that influences the situation of German automobile manufacturers is technological progress in the field of battery technology. China is a leader in battery production worldwide and relies on companies such as Catl and BYD. These companies have steadily expanded the production capacities through government subsidies. eComento emphasizes that many Chinese companies do not yet make profits, but are increasing due to their high sales volume and increasing the European manufacturers put under pressure.

Not only sales make up for success. The energy efficiency of your vehicles and the introduction of new powerful electric models play a crucial role. German car brands such as Mercedes, BMW and VW do well in these areas, as they rely more on renewable energies and sustainable materials. This shows that they are under pressure, but have the potential to keep up in global competition.

The coming years will be decisive for the German automotive industry. The pressure from the Asian competition increases and it remains exciting how the manufacturers will adjust to this change.