Culture creates jobs: 4.35 million euros for Lübeck's economy!

Culture creates jobs: 4.35 million euros for Lübeck's economy!

Lübeck, Deutschland - In Lübeck it hums! The European Hanseatic Museum (Ehm) has established itself as a true economic engine for the region since its opening. According to a recent study, the museum has created an impressive cumulative added value of 35.4 million euros. This makes it clear once again that culture is not only a heart of social life, but also an integral part of the economic landscape that keeps the city alive. As reports hl-live.de, the ehm attracts around one million visitors every year. These guests secure around 116 jobs, especially in the hospitality and retail.

With over 210,000 day trips and more than 42,000 overnight stays that are directly due to the EMM, the museum looks like a magnet for tourists. The year 2024 was particularly important, in which the number of visitors was almost 98,000. Fascinating about it: Around 90 percent of these guests came from outside, and for two thirds the Uhm was a crucial reason to pay Lübeck a visit. These calculations help to make it clear that the city is not only profiled as a place to stay, but especially as a goal for those interested in culture.

economic effects

Research on the economic importance of the museum was carried out in cooperation with the IFT leisure and tourism counseling and looked at the regional effects over a period of six months. In 2024, the EMM generated direct orders at Lübeck company in the amount of 1.16 million euros. In addition, the expenses of the visitors and service providers of the museum were given further orders worth 1.1 million euros. In 2024, the entire added value added to a considerable 4.35 million euros. These figures show how the influence of culture extends to local companies and creates a circulation from which the entire city benefits.

The Ehm is therefore not only a place for exciting exhibitions and an important memory -political factor, but also a drive for the local economy that is impressive. More than just a museum, the ehm reflects the lived legacy of the Hanseatic League and shows how firmly in the north German cities of that spirit of the trade association is anchored.

preserve a piece of history

The Ehm has also committed itself to researching and preserving the intangible cultural asset of the Hanseatic League. With the research center for the history of the Hanseatic League and the Baltic Sea area, the museum forms the largest institution that is dedicated to this topic. But what exactly makes the history of the Hanseatic League so relevant? It is shaped by the virtues of the bourgeoisie, such as diligence, zest for action and honest, which still inspires many people today. This perspective has developed over the centuries and has been increasingly in the foreground since the second half of the 19th century, using it for political purposes.

In the north German cities that were once members of the Hanseatic League, this trade alliance is perceived as a success story. Under the motto "Mersed in Kultura" it becomes clear that the past can shape our present. The ehm and similar institutions therefore not only stand for the memories of past times, but actively shape the future of the cultural landscape in Germany and beyond. ”