Tchibo celebrates 75 years: coffee, cake and cult status in Germany!

Tchibo celebrates 75 years: coffee, cake and cult status in Germany!

Coffee culture in Germany is currently all about a large anniversary. Tchibo, an integral part of the north German and entire German coffee landscape since 1949, has been celebrating 75 years and has established itself over the decades not only as a coffee roaster, but also as a provider of household goods. As moin.de, Tchibo built a large empire during this time, at the estimation 550 Shown branches in Germany.

When Tchibo was founded by Max Herz, the idea of selling coffee by post was revolutionary. Incidentally, the Federal Republic of Germany was founded in the same year, which shows how closely the history of both institutions is. The most popular products were also recognized for the anniversary, such as the Gold Mocca and the first German espresso machine "Picco", which Tchibo had in the program. These classics are complemented by newer offers such as Tiny Houses and E-cars that show that Tchibo goes over time, reports the Tchibo blog .

A fascinating detail is the Schlacke family from Bremen, which is entirely on the service of Tchibo: daughter Ann-Christin leads a branch, while father Joachim is working in the field and has been loyal to the company for decades. A privately designed mailbox with the Tchibo logo shows how strongly the company's identity is anchored in family life.

growth in the coffee market

Not only Tchibo itself grows: the entire coffee market is booming. According to a market analysis, which was published in Mordor Intelligence , the market size of coffee in Europe will grow on an impressive 174.25 billion USD. This increase is particularly shaped by rising coffee consumption among younger people. The decisive factors such as rising income, urbanization and the health -promoting properties of coffee are

An important trend is the desire for sustainable and ethically produced coffee products. Consumers are increasingly looking for organic coffee and products with certificates such as Fair Trade or Rainforest Alliance. The popularity of specialty coffee and coffee pads is also unbroken, which should further boost the market for companies like Tchibo.

The continued demand for coffee shows that Germany, especially Tchibo, plays a central role in coffee culture. While the company looks back on an impressive story, it also heralds a new era that is shaped by innovation and adaptability to the needs of modern consumers.