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Tchibo celebrates 75 years: coffee, cake and cult status in Germany!
Find out everything about Tchibo, its 75th anniversary, popular cafés and the culinary highlights in northern Germany.
Tchibo celebrates 75 years: coffee, cake and cult status in Germany!
Coffee culture in Germany is currently celebrating a major anniversary. Tchibo, an integral part of the North German and entire German coffee landscape since 1949, is celebrating 75 years of existence and over the decades has established itself not only as a coffee roaster, but also as a provider of household goods. How moin.de reports, Tchibo has built a large empire during this time, which includes an estimated 550 branches in Germany.
The integrated cafés are now one of the most popular points of contact in the branches. People of all ages come together over a cup of coffee and the popular chocolate cake. What is particularly noticeable is the trend among younger generations who use the cafés not only to drink coffee, but also to share experiences on social networks. Positive feedback on Tchibo products is evidence of an enthusiastic customer base.
Tchibo: A window into coffee history
When Max Herz founded Tchibo, the idea of selling coffee by post was revolutionary. Incidentally, the Federal Republic of Germany was founded in the same year, which shows how closely the history of both institutions is linked. The most popular products were also honored for the anniversary, such as the Gold Mocca and the first German espresso machine “Picco”, which Tchibo had in its range. These classics are complemented by newer offerings such as tiny houses and electric cars, which show that Tchibo is moving with the times, reports Tchibo blog.
A fascinating detail is the Schlacke family from Bremen, which is completely dedicated to the service of Tchibo: daughter Ann-Christin runs a branch, while father Joachim works in the field and mother Andrea has been loyal to the company for decades. A privately designed letterbox with the Tchibo logo shows how strongly the company's identity is anchored in family life.
Growth in the coffee market
But it's not just Tchibo itself that's growing: the entire coffee market is booming. According to a market analysis carried out in Mordor Intelligence The coffee market size in Europe is expected to grow to an impressive $174.25 billion by 2029. This increase is particularly characterized by increasing coffee consumption among younger people. Factors such as rising incomes, urbanization and the health-promoting properties of coffee are crucial factors.
An important trend is the desire for sustainable and ethically produced coffee products. Consumers are increasingly looking for organic coffee and products with certificates such as Fair Trade or Rainforest Alliance. The popularity of specialty coffee and coffee pods is also unbroken, which should further boost the market for companies like Tchibo.
The continued demand for coffee shows that Germany, especially Tchibo, plays a central role in coffee culture. While the company looks back on an impressive history, it is also ushering in a new era characterized by innovation and adaptability to the needs of modern consumers.