30 years of Mercado: cheers, promotions and surprises in Altona!

30 years of Mercado: cheers, promotions and surprises in Altona!

There is a celebration in Altona! The Mercado, the heart of the district, turns 30 years old and invites visitors to an impressive anniversary week. From October 27th to November 2nd, 2025, everything will be under the motto “30 Years of the Heart of Altona”. [mopo.de](https://www.mopo.de/hamburg/30-jahre-mercado-das-herz-von-altona- Feiert-mit-grosser-jubilaeumswoche/) reports that the celebrations are characterized by a colorful program of entertainment, culinary delights and family-friendly activities.

Since its opening in 1995, the Mercado has been more than just an ordinary shopping center. It has established itself as a place for exchange, cohesion and encounters. With a variety of offerings ranging from a market hall and doctor's offices to a book hall and a kindergarten, it is an important part of the community. For the big week of celebrations, a new, interactive heart was installed in the Mercado's airspace onto which visitors can project their messages. mercado.hamburg lets you know that the celebrations begin on October 27th with an official opening, cake cutting and a live talk.

A colorful program for everyone

There are numerous events scheduled throughout the week. On the first Monday, visitors can expect an improvised dance performance by the theater collective CROWD as well as board games as part of “Altona Plays”. On Tuesday, sports enthusiasts can look forward to an action-packed sports day, where HSV legend Richard Golz and St. Pauli veteran André Trulsen will be involved as team leaders in fitness activities. By the way, for the little visitors, Thursday offers a children's day, where the focus is on circus activities, graffiti workshops, crafts and make-up. [mopo.de](https://www.mopo.de/hamburg/30-jahre-mercado-das-herz-von-altona- Feiert-mit-grosser-jubilaeumswoche/)

Another highlight is on the program on Saturday: music and dance days with various artists, a K-pop performance and beatbox workshops. And Sunday brings a blue light day where the fire brigade, police and emergency services present their work. The lantern run “Lantern, Lantern” takes place at 6 p.m., which takes its participants to the Teutonia sports field, where a cozy get-together is planned.

Special promotions and prizes

The anniversary week also offers great hands-on activities and a birthday competition. Participants can win numerous prizes here, such as a tour of Portugal, a city trip to Copenhagen, concert tickets and shopping vouchers. Participation tickets for the competition are available at the info point on the ground floor. As a special campaign, the Mercado calls on visitors to share their “heart moments”. With personal messages you can make your thoughts visible on a large, glowing heart in the air.

Over the last 30 years, the Mercado has made a name for itself as a remarkable place for shopping and socializing, not only in Altona but throughout Hamburg. In addition to the Mercado, exotic shopping experiences such as the Europa Passage, Galleria or the Hanseatic Quarter in the city are also a nice addition if you want to take a look at the diverse shopping landscape. hamburg.de

Be there and celebrate 30 years of Mercado with us – a heart of Altona that should not be moved!