Kühlungsborn in the tourism frenzy: Baltic Sea attracts more and more visitors!

Kühlungsborn in the tourism frenzy: Baltic Sea attracts more and more visitors!

Kühlungsborn, Deutschland - Tourism on the Baltic Sea is in full swing, and at the very front is Kühlungsborn in Mecklenburg-Western Pomerania. The indescribable combination of a fine sandy beach, picturesque nature and exciting events has ensured a real boom in recent years. The city experienced a remarkable increase in visitor numbers in 2024. Around 478,789 guests visited Kühlungsborn - that is about 30,000 more than in the previous year. Especially during the summer high season, the life-seeking life was very popular: in July and August, the number of visitors rose by around 9,000.

Events such as the Baltic Sea Open Air and the “Sea & Sand” festival attract numerous people. It can be heard that around 30 percent of the tickets for the 2025 festival have already been sold. Marianna Just, the managing director of Tourism, Freizeit und Kultur GmbH, has a lot of reason to be happy about the positive development. "The enthusiasm for our region is clearly noticeable," she says. Nevertheless, the situation remains tense because tourism is a sensitive industry. Weather conditions and short -term bookings often make planning more difficult.

facing challenge

Another interesting point is that the average length of stay of the guests is about five days, but has decreased slightly in recent years. Mayor Olivia Arndt emphasizes that it is of great importance to make Kühlungsborn attractive even in the colder season. The long -term goal is to strengthen all -year -old tourism, also in the model region of the Baltic Sea coast that includes Rerik and Bad Doberan.

In order to meet the trends and needs of the guests, the Kühlungsborn e.V. tourism association was launched on July 25, 2019. He has set himself the goal of promoting the city's tourist development. The members are in direct contact with both guests and locals and regularly receive feedback on vacation wishes and live in Kühlungsborn. These feedback are essential to react to negative trends at an early stage and to guarantee the satisfaction of everyone involved.

popularity of the Baltic Sea

The Baltic Sea coast is particularly popular with vacationers, and in 2024 every eleventh German spent their vacation on this beautiful coast. The region comprises impressive 2,200 kilometers and attracts holidaymakers from home and abroad. The Mecklenburg Baltic Sea coast recorded a total of around 2.5 million arrivals in 2024 - a clear indicator of the increasing popularity of this destination.

• popular travel destinations:
• Lübeck Bay
• Ostsee coast Vorpommerns
• Islands Rügen and Usedom
• Visitor numbers 2024:
• Rügen: approx. 1.4 million guests
• Usedom: approx. 1.2 million guests

The water temperatures on the Baltic Sea have increased by almost two degrees since 1990, which makes the regional experience particularly pleasant in summer. The months of July and August are the warmest and offer ideal conditions for beach visits and active trips.

Kühlungsborn is well on the way to further expand the success as a travel destination. With a strong focus on all year round and the enriching input of the visitors and locals, the city on the Baltic Sea faces exciting challenges and opportunities.