Baltic Sea paradise Binz: Germany's most visited small town on the rise!

Baltic Sea paradise Binz: Germany's most visited small town on the rise!

The Baltic Sea resort of Binz on the island of Rügen has established itself as a real attraction in German tourism and has now been named the “most popular small town for tourism” in Germany by a study by the magazine “Kommunal”. This rating refers to cities with a population between 1,000 and 10,000, and Binz impressed in all categories examined, including the number of accommodation establishments and guest beds as well as economic stability. The tourist infrastructure of the place, which is characterized by a kilometer-long sandy beach promenade and impressive spa architecture, contributes significantly to its popularity.

As Kai Gardeja, Binz's tourism director, reports, the numbers are promising: the place not only attracts holidaymakers from all over Germany, but also enjoys popularity from all over Europe. In the comprehensive analysis of the tourism location, Binz was highlighted as a prime example of a successful connection between tourist attraction and economic development. The success of tourism in Binz, including neighboring Prora, has positive effects on the entire district and the holiday region of Mecklenburg-Western Pomerania, which means that not only local companies benefit.

Strong economy and tourist attractiveness

• Binz belegt den ersten Platz unter den analysierten Kleinstädten.
• Die Studie berücksichtigte 67 Indikatoren, darunter Gastronomie, Arbeitslosenquote und Insolvenzrate.
• Rügen ist mit über 1,2 Millionen Gästen jährlich die meistbesuchte deutsche Insel.
• Die Einnahmen aus dem Tourismus in Binz belaufen sich auf etwa 280 Millionen Euro jährlich, wobei 93 Prozent auf den Übernachtungstourismus entfallen.
• Durch den tourismusbedingten Umsatz ergibt sich eine Wertschöpfung von fast 140 Millionen Euro.

The trend shows that Binz is not just a short-term holiday destination, but also offers long-term economic stability. Tobias Woitendorf, tourism officer for the state of Mecklenburg-Western Pomerania, describes Binz as a pacesetter in tourism, which is also reflected in the extensive investments in the region. In the last few years alone, around a billion euros have flowed into the development of Prora, another highlight of the island.

Diverse leisure options

Visitors to the island of Rügen appreciate the variety of leisure activities. With more than 56 kilometers of sandy beaches and 800 kilometers of cycling and hiking trails, everyone will find something to their liking. The fantastic backdrop and the numerous nature reserves attract nature lovers as well as active holidaymakers.

In conclusion, it can be said that the Baltic Sea resort of Binz is not only popular because of its picturesque location and excellent tourist infrastructure. The combination of relaxation, nature and economic stability make Binz a model for German tourism.

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