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Knutzen market in Neubrandenburg: Dramatic rescue after bankruptcy!
After Hammer's bankruptcy, the Knutzen market in Neubrandenburg remains open. Customers benefit from the new product range and secured jobs.
Knutzen market in Neubrandenburg: Dramatic rescue after bankruptcy!
The insolvency of the Hammer markets had serious consequences for many branches in northern Germany. But there is a positive turnaround for the Knutzen market in Neubrandenburg: the traditional business will be retained and will be taken over by the family business Knutzen Wohnen. This rescue came about on November 1st after a 20-year collaboration with Hammer came to an end.
The Knutzen market was originally scheduled to close at the end of September when the insolvency of the parent company, Brüder Schlau GmbH & Co. KG, was announced in June 2025. The closure of a total of 66 Hammer stores, regionally mainly in Mecklenburg-Western Pomerania, was on the cards. With the takeover, not only could the closure be averted, but all jobs in the Knutz store were also secured. Some former Hammer employees also found new jobs at Knutzen.
Growth and customer focus
Branch manager Axel Wichmann announced an “expanded and improved range”, but emphasized that the core range of carpets, floor coverings, curtains and sun protection will be retained. Managing director Hauke Knutzen is pleased about the return to Neubrandenburg and emphasizes the intention to offer customers a reliable point of contact. Thanks to many years of experience in sales and delivery structures, smooth delivery throughout the north is guaranteed.
The Hammer chain itself, which operated around 180 specialty stores and 60 wholesale locations at the time of its bankruptcy, found itself exposed to increasing pressure. High energy costs, rents and general consumer restraint due to inflation took their toll. The Brüder Schlau Group filed for self-administration insolvency in June in order to restructure itself under the supervision of an administrator. Although some branches nationwide had to be closed, the remaining stores remain open to process ongoing orders and warranty claims.
A look at retail
The situation at the Hammer stores is not just an isolated case, but reflects a broader crisis in German retail. The total retail turnover in Germany amounts to around 649.9 billion euros. In total, around three million people are employed there, making the industry one of the most important employers. Nevertheless, many business models face strong competition, especially from online providers such as Amazon and OTTO, which are capturing market share in retail.
A fierce competitive landscape, additional challenges caused by the corona pandemic and cost explosions for energy and rents have plunged retail into a structural crisis. Stationary providers increasingly have to find innovative ways to survive in the market.
The Knutzen market in Neubrandenburg shows that there are also bright spots when family businesses decide to take over existing structures and develop them further. Customers can therefore look forward to a more diverse range of products and an appealing shopping experience.