Hanse Sail 2025: Rostock's Maritime tradition becomes an international hit!

Hanse Sail 2025: Rostock's Maritime tradition becomes an international hit!

Rostock, Deutschland - The Hanse Sail in Rostock recently had a great success and was awarded the German Brand Award 2025 . This award took place as part of the renowned German Brand Convention in Berlin. The event is one of the largest maritime sailing meetings and attracts visitors from all over the world every year. One can say that the Hanse Sail has developed into an international lighthouse for maritime culture.

Matthias Fromm, the Rostock tourism director, and Alexander Hopf, Managing Director of Werk 3, accepted the award. Fromm emphasizes that the award is also thanks to the fertile cooperation with the agency work 3, which has been active for the brand since 1998. In the rebranding in 2024, not only a new logo and new colors were introduced, but also an optimized website and a fresh communication strategy.

The Hanse Sail 2025 and the city of Rostock

The 34th Hanse Sail takes place from August 7th to 10th, 2025 and is integrated even more into the Rostock city center. This is particularly important because construction work is currently being carried out at the city harbor, which make some areas on the Kempowski bank inaccessible. A concept that the city administration has developed provides for space from the new market to the Kröpeliner gate to offer an experience of regionality, sustainability and maritime flair. As the Nordkurier are integrated here in a shop window competition, in which the most beautiful showcase by publicvoting is is chosen.

The program on the August weekends promises a variety of entertainment: a hustle and bustle is organized on the new market, the wide street and around the Kröpeliner Tor. Particularly noteworthy is the Toggo tour from Super RTL, which offers bouncy castles and course elements for the little ones on August 9 and 10. In addition, the Breite Straße is transformed into a regional market under the motto "Experience Mecklenburg-Western Pomerania", where regional companies present their special delicacies.

a festival for the whole family

But that's not all! A new area will be created in front of the Kröpelin gate that focuses on sustainability, art, design and entertainment. Those stations for upcycling projects are planned here, and an open-air art statel is to stimulate creativity. Live music and information events complete the offer and make the Hanse Sail a party for the whole family.

Overall, the Hanse Sail not only ensures a high value creation, but also has strong approval among guests and locals. The 0381 Magazin describes the concept for further development as critical to strengthen the maritime character and to further position the city of Rostock as a location. Traditional elements should be preserved and in combination with innovative ideas address new target groups.

The event is not only enriched by numerous program elements, but also by the inclusion of the different districts such as the Old Market, the Gehlsdorfer bank and the Osthafen. Thus, the Hanse Sail 2025 becomes an experience that focuses on the entire city of Rostock. Information on bookings and further details about the Hanse Sail can find interested parties on Hansesail.com .