Schwerin in bridal fashion fever: Janine relies on sustainability!

Schwerin in bridal fashion fever: Janine relies on sustainability!

On July 9, 2025, a new chapter in the world of bridal fashion was opened in Schwerin. Janine Guschewski has announced her plans for an innovative bridal fashion business called Rebride, which is supposed to open its doors in the old town of West Mecklenburg. Her concept, which was awarded at the IHK competition "Success Stream Altstadt", focuses on the sale of second-hand wedding dresses, sustainable new products and rental models. "The disposable romance should come to an end," says Guschewski, who wants to bring change to wedding fashion with its business initiative. She not only relates her success in the competition from the innovative idea, but also from her clear vision, to raise brutal sustainability to a new level.

But what does the future brides expect in this business? Janine plans to complete her business plan by 2026 and find a suitable shop in Schwerin. In the meantime, she will further refine her triple strategy, which also includes the possibility of renting festive clothes. The concept primarily addresses those who worry about their ecological footprint while celebrating this special day. "Bridal fashion doesn't have to be expensive and new to look nice," she adds. This also supports the trend towards more sustainability in the fashion sector, as is already indicated by eco-wedding.de.

sustainable options for brides

The idea of ​​offering used wedding dresses is becoming increasingly popular. More and more couples are choosing to make their big day festively but also environmentally conscious. At Rebride, the selection of second-hand dresses is becoming more and more attractive for both environmentally conscious women and those who pay attention to the wallet. The purchase of a used dress not only protects the wallet, but also makes a contribution to reducing fashion waste.

Comprehensive planning and preparation are essential when choosing the perfect wedding dress. It is advisable to plan an appointment to try on at least six months before the wedding. The delivery of a dress can take up to half a year, so it is important to become active in time. For second-hand dresses, you should also plan for about 4-6 weeks. Sustainable dress offers interesting tips on start-up dates and what to consider. The selection of the bridal shops also plays a role - a maximum of two shops are optimal to avoid overextress.

an event for the senses

The trial itself should be seen as an event for the senses. An appointment can take 1.5 to 2 hours and offers enough time to try out different clothes and select the favorites. The following applies: the more homogeneous the group of accompanying persons, the better! Too many opinions can quickly complicate the decision. It is important to go on a fitting with approximate ideas, but also to be open to other options. And very practical - high -heeled shoes that resemble the wedding shoes should be brought along and light, seamless underwear.

Janine Guschewski goes one step further in your project and shows that the trend towards sustainable bridal fashion not only infects, but also arrives well. She says, "Beauty consists not only of the new, but also from what has already told some stories". With Rebride, she not only wants to sell clothes, but also a new perspective on bridal fashion - environmentally conscious, individual and entirely according to the taste of the brides. Interested couples can find more exciting details about your project and the trends in sustainable bridal fashion at eco-wedding.de.