Schwerin in bridal fashion fever: Janine focuses on sustainability!

Schwerin in bridal fashion fever: Janine focuses on sustainability!

On July 9, 2025, a new chapter in the world of bridal fashion opened in Schwerin. Janine Guschewski has announced her plans for an innovative bridal shop called ReBride, which will open its doors in the old town of West Mecklenburg. Their concept, which won an award in the IHK “Successful Old Town” competition, focuses on the sale of second-hand wedding dresses, sustainable new productions and rental models. “The disposable romance should come to an end,” says Guschewski, who wants to bring change to wedding fashion with her business initiative. She derives her success in the competition not only from the innovative idea, but also from her clear vision of taking bridal sustainability to a new level.

But what can future brides expect in this business? Janine plans to complete her business plan by 2026 and find a suitable store in Schwerin. In the meantime, she will continue to refine her three-pronged strategy, which also includes the possibility of renting formal dresses. The concept particularly appeals to those who are concerned about their ecological footprint while celebrating this special day. “Bridal wear doesn’t have to be expensive and new to look beautiful,” she adds. This also supports the trend towards more sustainability in the fashion sector, as already indicated at eco-wedding.de.

Sustainable options for brides

The idea of ​​offering used wedding dresses is becoming more and more popular. More and more couples are deciding to make their big day not only festive, but also environmentally conscious. At ReBride, the selection of second-hand clothes is becoming increasingly attractive to both eco-conscious women and those who are budget conscious. Buying a used dress not only saves you money but also helps reduce fashion waste.

Comprehensive planning and preparation are essential when choosing the perfect wedding dress. It is advisable to schedule a fitting appointment at least six months before the wedding. The delivery of a dress can take up to six months, so it is important to take action in good time. With second-hand clothes, you should also allow around 4-6 weeks for alterations. Sustainable dress offers interesting tips on fitting appointments and what you should keep in mind. The selection of bridal shops also plays a role - a maximum of two shops is optimal to avoid overstimulation.

An event for the senses

The fitting itself should be viewed as an event for the senses. An appointment can last 1.5 to 2 hours and provides enough time to try on different dresses and choose your favorites. The following applies: the more homogeneous the group of accompanying persons, the better! Too many opinions can quickly complicate the decision. It's important to go into the fitting with a general idea, but also to be open to other options. And very practical - you should bring high-heeled shoes that resemble wedding shoes and wear light-colored, seamless underwear.

Janine Guschewski takes her project one step further and shows that the trend towards sustainable bridal fashion is not only contagious, but also well received. She says, “Beauty consists not only of the new, but also of what has already told some stories”. With ReBride she doesn't just want to sell dresses, but also a new perspective on bridal fashion - environmentally conscious, individual and tailored entirely to the brides' taste. Interested couples can find further exciting details about their project and the trends in sustainable bridal fashion at eco-wedding.de.