Eintracht Braunschweig separates from Puma: An era ends!

Eintracht Braunschweig separates from Puma: An era ends!

Eintracht Braunschweig and the sporting goods manufacturer Puma go separate paths after the 2024/2025 season. This decision was officially announced on June 13, 2025. The partnership, which was revived in 2021, follows a first time together from 2007 to 2013. During this time, Puma not only equipped the lions with jerseys, but also provided the women's and young teams as well as numerous departments of BTSV Eintracht from 1895 e.V. It should be emphasized that the Eintracht under Puma's equipment was able to celebrate the promotion to the 2nd Bundesliga and reach three classes. Wolfram Benz, Commercial Managing Director of Eintracht, expressly thanked for professional cooperation that took place throughout the partnership.

puma also expressed a positive comment about the partnership and wished Eintracht Braunschweig all the best for the future. The appreciation and the common successes became clear in the published statements. Eintracht Braunschweig will now search for a new supplier to fill the gap that leaves the puma. However, if you could be, you still remain uncertain.

A new supplier is in the starting blocks

rumors about a possible successor for Puma are loud, and Umbro seems to be very popular in this context. According to a report by the “Braunschweiger Zeitung”, the Umbro brand, which has been maintaining a license agreement with the sportswear brand Castore since March 2024, could be interesting for Eintracht Braunschweig. Nevertheless, the association has not yet made any official announcement of who could succeed.

The collaboration between Eintracht Braunschweig and Puma started in the current form with the 2021/22 season after the previous outfitter Erima had not extended the contract. The top priority had a good hand for the Eintracht to show a good hand when choosing their supplier, which has succeeded in the past. Kai Kuhlmann, Senior Teamhead Sports Marketing Central Europe at Puma, remembered the successful story that could be built together. Marcel Meißner from Eckball.de, Puma's sales partner, also made it clear how important the partnership is for the image and the Eintracht brand.

It remains to be seen whether Eintracht under its new supplier will experience similarly successful times as under Puma. The fans are excited to see which partner the Eintracht jersey will decorate in the future. The signs are on change and you can look forward to the next developments!