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Puma and Eintracht Braunschweig are separating: a setback for the brand!
Eintracht Braunschweig is ending its partnership with Puma after four years. What does this mean for both sides?
Puma and Eintracht Braunschweig are separating: a setback for the brand!
Puma is going through a difficult phase and has now had to announce the end of its partnership with Eintracht Braunschweig. After four years of working together, the sporting goods manufacturer will no longer be the club's jersey supplier from next season. How finanztrends.de reports, Eintracht Braunschweig thanks them for their cooperation and looks back on an eventful time in which the club's loyal supporters celebrated promotion to the second division together with Puma. However, the reasons for the withdrawal remain unclear - whether it was a mutual decision or whether Eintracht Braunschweig has already found a new partner remains to be seen.
These developments come in an already challenging market situation for Puma. The share price has fallen a staggering 54.65% over the past twelve months and is currently at €21.12, just slightly above the 52-week low of €18.07. According to boersennews.de, the price recorded a further decline of 0.09% on June 14th. The company faces intense competitive conditions that impact the company's financial performance while at the same time decreasing global demand for its products.
The future in marketing
What Puma urgently needs now is a clear marketing strategy to increase the brand's visibility again. The group is planning loudly finanztrends.de future investments in this area to compensate for the advertising space gained with Eintracht Braunschweig. Because the loss of such a loyal partner definitely doesn't leave them unscathed. Puma now has to have a good hand in closing new marketing partnerships.
Puma is not only a product provider, but also part of a long tradition in the sporting goods industry, founded as part of the division of the Gebrüder Dassler shoe factory in 1948. The company now offers products for various sports and is also active in the lifestyle segment. The challenges of adapting to changing consumer trends while managing supply chain issues are great. boerse.de emphasizes that investments in product innovations and a sustainable ecological footprint must continue to be given high priority.
Puma is currently classified as undervalued, with a price-to-sales ratio (P/S) of 0.36 and a price-to-earnings (P/E) ratio of 11.19. However, sales depend heavily on the brand presence and current sponsorship contracts. Puma seems to be under pressure to consolidate its own market position and stabilize its support on the stock market. In the midst of these challenges, having to wait and see which path will be taken in the future is anything but easy for decision-makers.
The question remains as to how Puma will manage to get out of its current misery after this setback and whether the targeted marketing investments will have the desired effect. The coming months will be critical to see whether Puma can shape the contours of a new, stable future through smart actions and strategic partnerships.