Puma and Eintracht Braunschweig separate: setback for the brand!

Puma and Eintracht Braunschweig separate: setback for the brand!

Braunschweig, Deutschland - puma is in a difficult phase and now had to announce the end of his partnership with Eintracht Braunschweig. After four years of common paths, the sporting goods manufacturer will no longer be the association's trickeys from the coming season. As Finanztrends.de , Eintracht Braunschweig thanks for the collaboration and looks back on an eventful time in which the loyal supporters of the club together with Puma celebrated the promotion to the second division. However, the reasons for the withdrawal remain unclear - whether it is a mutual decision or Eintracht Braunschweig has already found a new partner.

These developments come in a market situation already challenging for Puma. The share price has fallen by dizzying 54.65 % in the past twelve months and is currently 21.12 euros, only a little above the 52-week low of 18.07 euros. According to boersensnews.de, the course recorded another decline by 0.09 %on June 14th. The company is faced with intensive competitive conditions that influence the company's financial performance, while the global demand for its products is falling.

The future in marketing

What Puma urgently needs is a clear marketing strategy to increase the visibility of the brand again. According to Finanztrends.de , future investments in this area to compensate for the advertising space gained with Eintracht Braunschweig. Because the loss of such a loyal partner definitely does not miss them without a trace. Puma must now have a good hand to close new marketing partnerships.

puma is not only a product provider, but also part of a long tradition in the sporting goods industry, founded as part of the division of the Dassler Schuhfabrik brothers in 1948. The company now offers products for various sports and is also active in the lifestyle segment. The challenges of adapting to the changing consumer trends and at the same time managing the supply chain problems are great. boerse.de emphasizes that investments in product innovations and a sustainable ecological footprint still have to enjoy high priority.

Currently Puma is classified as undervalued, with a price sales ratio (KUV) of 0.36 and a price-profit ratio (KGV) of 11.19. However, sales depend heavily on the presence of the brand and the current sponsorship contracts. Puma seems to be under pressure to consolidate your own market position and stabilize the backing on the stock exchange. In the midst of these challenges, to have to wait and see which path will be taken in the future, the decision -makers are anything but easy.

The question remains, how Puma succeeds in getting out of the current misery after this setback and whether the desired marketing investments will have the desired effect. The coming months will be crucial to see whether Puma can act through clever and strategic partnerships the contours of a new, stable future.