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Tourism in Braunschweig: Arrivals are rising, overnight stays are falling!
Braunschweig will see increasing guest arrivals in 2025, while overnight stays will decline slightly. Current tourism trends and statistics.
Tourism in Braunschweig: Arrivals are rising, overnight stays are falling!
Today, September 11, 2025, the latest tourism figures for Braunschweig will be published. According to the figures of Lower Saxony State Office for Statistics (LSN) There were a total of 188,555 guest arrivals in the first half of 2025. This number corresponds to an increase of 5.4 percent compared to the previous year. Nevertheless, there was a decline in overnight stays of 1.6 percent to 344,563 overnight stays.
The increase in guest arrivals in the second quarter of 2025 is particularly pleasing with 103,019 arrivals, which corresponds to an increase of 3.6 percent year-on-year. However, overnight stays fell slightly by 0.9 percent to 191,715 during this period. This leads to an average length of stay of 1.86 nights, which is down slightly compared to the previous year.
factors and challenges
A look at the background of the numbers shows that various factors had an influence. For example, the Easter holidays this year fell in April and the Hanover Fair took place in March. There was also a lack of events with high attendance in the second quarter, which certainly depressed the numbers.
Nevertheless, a positive trend is expected in the second half of the year. The city is planning targeted tourism campaigns and events, such as Lower Saxony Day, to promote the visitor experience. The reopening of the IntercityHotel Braunschweig, which will take place in September 2025, could also help to increase the number of overnight stays again.
Long-term trends and forecasts
The development of overnight stays by foreign guests, however, shows slight growth. These rose by 0.5 percent, from 60,113 to 60,804 overnight stays
These positive aspects are accompanied by the overall economic situation and the changes in the tourism sector caused by Corona. Many guests travel for work, which means school summer holidays and public holidays often lead to a decline in business travel, such as this Tourism Network notes.
In addition, events such as the Burgplatz Open Air and the light course, which are considered tourism highlights by the city, are very popular. The latter even receives financial support from the Braunschweig Tourism Working Committee. V. (ATB) to further increase the city's attractiveness.
According to general market research data from TMN The tourist data is updated regularly and offers valuable insights into the trends of the Lower Saxony travel industry.
Overall, there is a mixed picture for tourism in Braunschweig. However, the city has the potential to revive the numbers and initiate a positive trend through targeted measures and events.