Volkswagen opens sausage hall: focus on currywurst as a cultural asset!

Volkswagen opens sausage hall: focus on currywurst as a cultural asset!

The Currywurst from Volkswagen – more than just a snack

A very special product has been produced in the city of Wolfsburg since 1973: Volkswagen's own currywurst. What was once intended as food for employees has developed into a real cult object that has long since gained fame beyond the factory gates. Today, nearly 8.6 million of these sausages are sold annually, potentially making them more popular than the company's biggest sellers, the Volkswagen vehicles themselves. In 2021, there were even protests when an attempt was made to replace the beloved sausage with a vegetarian version, which fortunately resulted in a restoration of the original recipe.

Volkswagen is particularly proud of the new sausage hall in Hall 50a. This hall is not only used as an exhibition space, but is also a place of appreciation for employees and sausage lovers. Loud News38 The hall contains historical images, old machines and offers insights into the sausage production process. A very special highlight is the safe with the handwritten original recipe from 1973, which is guarded by only two people - the gastro chef Markus Greiner and Dietmar Schulz, the head of food production.

Culinary heritage and culture

Currywurst has a firm place in Volkswagen's corporate culture. In addition to being a culinary souvenir offered during factory tours, it has also acquired cultural asset status. At peak times, Volkswagen produced up to seven million sausages per year. This commitment to local food culture is also reflected in the positive corporate culture promoted by the VW Group. According to one Corporate culture report Volkswagen relies on diversity, integrity and ethical behavior, which is also reflected in the appreciation it has for its employees and their cuisine.

The production of currywurst is no longer limited to Volkswagen workshops. The sausages also find their way into stores in frozen, microwave-ready form, including in Edeka and Netto branches in northern and eastern Germany. The openness to new markets shows that Volkswagen is not only successfully selling cars, but also its sausage and seems to have a good knack for it.

A unique experience

Volkswagen knows how to combine tradition and modernity. With the new sausage hall and the presentation of currywurst as a central element in the factory tour, the company connects history with the present. Historical sausage production is not only a taste challenge, but also promotes a sense of community among employees and a special connection between them and the company.

Volkswagen's currywurst impresses with its very own recipe, which has cult status in the region. Whether as a snack during your lunch break or as a treat during a factory tour - it brings people together and makes it clear: Volkswagen is more than just a car manufacturer, but also a part of northern German food culture.

So the next time you're in Wolfsburg, you should not only take a look at the latest models from Volkswagen, but also try a bite of the famous currywurst. An experience that is as valued as the vehicles themselves!