Volkswagen opens Wurst-Halle: Currywurst as a cultural asset in focus!
Volkswagen opens Wurst-Halle: Currywurst as a cultural asset in focus!
Wolfsburg, Deutschland - The Currywurst of Volkswagen - more than just a snack
A very special product has been produced in the city of Wolfsburg since 1973: the in -house currywurst of Volkswagen. What was once intended as a meal for the employees has developed into a real cult object that has long since gained awareness beyond the workshops. Today, almost 8.6 million of these sausages are sold annually, which may make it more popular than the company's sellers, the Volkswagen vehicles themselves. In 2021, there were even protests when trying to replace the beloved sausage with a vegetarian variant, which fortunately led to a restoration of the original recipe.Volkswagen is particularly proud of the new sausage hall in Hall 50a. This hall is not only used as an exhibition space, but is also a place of appreciation for the employees and the sausage lovers. According to News38 contains the hall of historical pictures and offers insight into the production process Sausages. A very special highlight is the safe with the handwritten original recipe from 1973, which is guarded by only two people-the gastro boss Markus Greiner and Dietmar Schulz, the head of food production.
Culinary legacy and culture
The currywurst has its permanent place in Volkswagen's corporate culture. It is not only a culinary souvenir that is offered during factory visits, but has also achieved the status of a cultural heritage. Volkswagen produced up to seven million sausages a year at peak times. This commitment to local eating culture is also reflected in the positive corporate culture, which is funded by the VW group. According to a , Volkswagen focuses on diversity, integrity and ethical behavior, which is also valid towards its employees and their culinary delights shows.
The production of the currywurst is no longer limited to Volkswagen's workshops. The sausages find their way in frozen, microwave-ready form also on the market, including in Edeka and Netto branches in northern and eastern Germany. The openness to new markets shows that Volkswagen not only sells cars, but also their sausage successfully and apparently has a good knack for it.
an unmistakable experience
Volkswagen knows how to combine tradition and modernity. With the new sausage hall and the presentation of the currywurst as a central element in the factory tour, the company connects history with the present. Historical sausage production is not only a challenge for the taste, but also promotes a sense of community among the employees and a special connection between you and the company.
The Currywurst of Volkswagen convinces with its very own recipe, which has cult status in the region. Whether as a snack during lunch break or as a delight during a factory tour - it brings people together and makes it clear: Volkswagen is more than just a car manufacturer, but also part of the north German dining culture.
So the next time you are in Wolfsburg, you should not only look at the latest models from Volkswagen, but also venture into the famous currywurst. An experience that is estimated as much as the vehicles themselves!
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| Ort | Wolfsburg, Deutschland |
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