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Vegan liqueur revolution: Court considers liqueur without eggs” to be permissible!
Northern Germany: Warlich Rum wins in court in the dispute over the “egg-free liqueur” against the spirits association.
Vegan liqueur revolution: Court considers liqueur without eggs” to be permissible!
In a groundbreaking ruling, the Kiel Regional Court has decided that the vegan liqueur “Liqueur without Egg” from Warlich Rum from northern Germany can continue to bear its name. This decision, announced on October 28, 2025, represents a significant victory for the young spirits start-up, which prevailed against the spirits industry protection association. The court made it clear that “egg-free liqueur” and “egg liqueur alternative” are not misleading terms and are therefore worthy of protection.
The association's chairman, William Verpoorten, who is also the owner of the market-leading eggnog, had accused Warlich Rum of misleading consumers with its name. However, managing director Ole Wittmann was of the opinion that a liqueur that does not contain eggs should be described as such. He expressed relief after the verdict and emphasized that he was not only concerned about the commercial well-being of his company, but also about educating consumers.
Clarity in the legal dispute
The legal dispute was supervised by lawyer Peter Weiler and brought to the fore the question of whether consumer protection or manufacturer interests had priority. The court ultimately ruled in favor of consumer protection and criticized the misleading arguments as unfounded. The process was financed through a crowdfunding campaign that received a lot of community support.
Warlich Rum, known for producing high-quality Jamaican rum and various liqueurs since 2019, introduced “Eggless Liqueur” in 2023. This liqueur has already had to overcome a few hurdles on its way, but the company has always been able to hold its own so far.
Trend towards responsible consumption
The majority of the population enjoys alcoholic beverages in moderation and values healthy consumption. Initiatives such as “Massvoll-geniessen.de” and the parent prevention campaign “Speak plainly!” have made a significant contribution to raising awareness of responsible drinking. In addition, the Federal Association of the Spirits Industry (BSI) plans to continue these positive measures in order to combine enjoyment and culture.
In summary, Warlich Rum's success is not only a step for the company itself, but also a sign of change in the spirits industry. Within a changing marketplace, it is important to educate consumers and provide transparency so they can make informed decisions. As Ole Wittmann emphasizes, it's not just about the numbers, but also about direct communication and a healthy approach to social traditions.