Bremerhaven starts Web Push: This way you always stay informed!

Bremerhaven starts Web Push: This way you always stay informed!

In a recent announcement from Bremerhaven.de it was announced that the magistrate had not received any applications for the upcoming autumn festival in Geestemünde. The festival, which many locals and visitors are looking forward to, could face the challenge this year that the program and organizational details will be missed if applications are not submitted in time.

However, the city is also committed to its digital offerings. Bremerhaven.de now offers a web push notification service that allows users to be informed about selected news. No personal data is stored, only the selection of subscribed content. This service uses “Web Push”, which is provided by the respective browser. The city then also provides information on how to adjust or deactivate these notifications, which are only sent if users have previously agreed to receive them.

Data protection in focus

What interests many users: your data is safe! When using web push notifications, no identifying information is stored. Only a pseudonymous subscriber ID is used to improve the user experience. Interested parties are also given the opportunity to withdraw their consent at any time, which is in line with the General Data Protection Regulation (GDPR). Consent dialogues must ensure that users are fully informed and can withdraw their consent if necessary.

If users remain active after 14 days without visiting Bremerhaven.de, the notifications will be automatically deactivated. This is in the interest of users, who must be informed that no personal data is required when sending these messages. Instead, only anonymous or pseudonymous data processing is used.

Web Push Notifications – An advantage for everyone

Another plus point: Using behavior-based notifications, content can be adapted to the interests of users without processing sensitive data. This is not only for security, but also for the efficiency and relevance of the information delivered to subscribers. The ability to easily be informed about news and exclusive offers is a tempting offer that is sure to delight many.

The city of Bremerhaven is keeping its finger on the pulse, and despite the lack of applications for the autumn festival, users can look forward to an innovative service. With this initiative, Bremerhaven.de not only underlines the importance of data protection, but also promotes an active and informed citizenry. We remain curious to see whether applications for the festival will be received at short notice and what news will reach us by then.