1. FC Cologne and Ford: Partnership secured until 2029!

<ol> <li>FC Cologne and Ford: Partnership secured until 2029!</li> </ol>

On July 1, 2025, 1. FC Köln will report exciting news: The traditional club has extended the exclusive partnership with Ford until June 30, 2029. This agreement was officially announced on Monday afternoon and is generating excitement among supporters and throughout the region. Ford has been with FC as exclusive partner and jersey sponsor since 1994 and has thus built up a long-standing relationship that is described as trusting by both sides. This is also reflected in the shared history, in which early football greats such as Bodo Illgner and Toni Polster played for the club, says managing director Philipp Liesenfeld.

"It is precisely the connection to Cologne that makes this partnership particularly valuable. Ford and 1. FC Köln are firmly rooted in the city," said Liesenfeld, who also noted that the cooperation should be intensified over the next four years. In addition to supporting the FC family, special attention is paid to charitable activities that benefit society. Ford produces electric cars such as the Explorer and Capri in Cologne, which further strengthens the company's regional ties and turns many employees into loyal fans of the club.

The importance of sponsorship in football

Sponsorship has developed into a real economic factor in football. Football World Cups not only attract fans, but also numerous sponsors who want to present their brands in an emotional environment. This type of advertising connects products and services with passionate football communities. 1. FC Köln not only benefits from the financial support from Ford, but also from the visibility and positive image that such partnerships bring with them.

At a time when sponsorship is becoming increasingly strategic and professional, many top clubs such as 1. FC Köln are relying on innovative approaches to build partnerships. These can be implemented through first-class advertising on jerseys, stadium banners or special promotions during the game. Sponsorship not only offers companies increased brand attention, but also the opportunity to build an emotional bond with fans and bind them to their brand in the long term.

Sponsorship also enables clubs to develop talented players and secure the financial resources for necessary investments. This means that FC Cologne benefits not only in the sporting but also in the social area: actions that support both the club and the city of Cologne are at the forefront of this partnership.

The decision to continue the exclusive partnership shows that both FC and Ford have a good hand for the future. It will be exciting to see how this connection will develop in the coming years - both on and off the pitch. Ford sees this partnership as more than just a sponsorship measure, but as part of a deep connection with the city of Cologne.

Further information can be found in the original reports from stpauli24 and fc.de can be read, while taking a comprehensive look at other sponsorship opportunities in football spotup media can be found.