1. FC Köln and Ford: partnership secured by 2029!

Der 1. FC Köln verlängert die Exklusivpartnerschaft mit Ford bis 2029, festigt so finanzielle Stabilität und Gemeinschaftsengagement.
The 1. FC Köln extends the exclusive partnership with Ford by 2029, thus strengthening financial stability and community engagement. (Symbolbild/MND)

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Köln, Deutschland - On July 1, 2025, the 1. FC Köln reports with exciting news: The traditional club has extended the exclusive partnership with Ford by June 30, 2029. This agreement was officially announced on Monday afternoon and provides enthusiasm among followers and throughout the region. Ford has been as an exclusive partner and jerseys on the side of FC since 1994 and has thus built up a long -term relationship that is described as trusting on both sides. This can also be seen in the common history, in which early football greats such as Bodo Illgner and Toni Polster stood for the club, said Managing Director Philipp Liesenfeld.

"In particular, the connection to Cologne makes this partnership particularly valuable. Ford and 1. FC Köln are firmly rooted in the city," said Liesenfeld, who also noted that the collaboration should be intensified in the next four years. In addition to the support of the FC family, there is a particular focus on non-profit actions that benefit society. In Cologne, Ford produces electric cars such as the Explorer and Capri, which further strengthens the company's regional connection and makes many employees faithful fans of the club.

The importance of sponsoring in football

sponsoring has developed into a real economic factor in football. World Cup not only fans, but also numerous sponsors who want to present their brands in an emotional environment. This type of advertising combines products and services with passionate football communities. The 1. FC Köln benefits not only from the financial support from Ford, but also from the visibility and the positive image that such partnerships bring.

In a time when sponsorship is becoming increasingly strategic and more professional, many top clubs like 1. FC Köln rely on innovative approaches to build partnerships. These can be implemented by first -class advertising on jerseys, stadium banners or special actions during the game. Sponsoring not only offers companies increased brand attention, but also the opportunity to build an emotional bond with the fans and to bind them to their brand in the long term.

The sponsorship also enables clubs to develop talented players and to secure the financial means for necessary investments. With this, FC Köln benefits not only in the sporting, but also in the social field: actions that support both the association and the city of Cologne are in the foreground of this partnership.

The decision to continue the exclusive partnership shows that both FC and Ford have a good knack for the future. It remains exciting how this connection will develop in the coming years - both on the square and away from it. Ford sees this partnership as more than just a sponsorship measure, but as part of a deep connection with the city of Cologne.

Further information can be found in the original reports of stpauli24 and fc.de , while a comprehensive view of other sponsoring opportunities in football on Spotupmedien can be found.

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OrtKöln, Deutschland
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