St. Pauli is fighting criticism: flying for sustainability?

St. Pauli is fighting criticism: flying for sustainability?

In the heart of Hamburg, FC St. Pauli not only causes a sensation on the field, but also with its clear values ​​and its commitment to sustainability. St. Pauli is known for principles such as tolerance, diversity and solidarity. In the current debate about environmentally friendly mobility, however, the association is often viewed critically, especially when it comes to arrival and departure to away games. The club is always in the line of fire when it comes to using air travel. In a panel discussion during the "Sports, Medicine and Health Summit" in Hamburg, club president Oke Göttlich has now commented and countered the allegations of the double morality. "We have other standards than other clubs such as HSV," says Göttlich. This goes back to the special needs of the players who are to be supported by air travel in their convalescence.

But how can clubs like St. Pauli and other clubs act more sustainably? A comprehensive sustainability strategy can help. In the course of Corona pandemic, FC St. Pauli has developed such a strategy in which over 50 people were involved, from volunteers to fans to external experts. With the title "Not Perfect But Better", the strategy includes six fields of action that clearly aimed at decarbonization and responsible supply chains. Annual reviews ensure that the targets and milestones are continuously adapted.

six fields of action for sustainable club work

• 1.5 ° Club: focus on decarbonization and resource protection.
• supply chains with handprint: responsibility -conscious purchasing and striving for positive effects.
• partnerships with meaning: promote cooperation with sustainable companies.
• Kiezhelden & Rabauken: commitment to social projects and for inclusion.
• culture: Strengthening positioning against the right and promotion of diversity.
• megafon: Use of the club reach for communication of sustainability issues and justice.

Like other sports clubs, St. Pauli also presents interesting approaches in the implementation of his strategies. According to Plant Values ​​ are practical examples from sport to achieve sustainable goals. These should not only make a contribution to climate protection, but also take into account social aspects. The idea of ​​fair jersey procurement and ecological green space care are listed here as well as promoting social interaction and health promotion.

FC St. Pauli thus shows a good hand when it comes to integrating sustainability into the club. This exciting approach is supported by a clear strategy and the commitment of different people. The path is not always perfect, but improvements are recognizable. This shows that the association not only takes care of football, but also for responsibility towards society and the environment. A model that could take other clubs as a role model.