Digital transformation and change of ownership: Greifswald in transition!

Digital transformation and change of ownership: Greifswald in transition!

A lot is happening in Greifswald! Digital transformation is accelerating in retail and the change of ownership at Hanseyachts is just around the corner. Two pieces of news that will cause a sensation in the region and show how dynamic the economy is in Western Pomerania-Greifswald.

The business operations of the leather shop Gusti Leder in downtown Greifswald have just started a new chapter. In order to counteract the increasing staff shortage, the company plans to introduce a hybrid consulting concept. Customers can now receive advice conveniently via video chat. The store is currently only open on Fridays and Saturdays, but if customer feedback is positive, smaller towns like Wolgast could also benefit from this digital support. The trend towards digital transformation cannot be overlooked in other retail areas either. Vusion highlights that new technologies such as artificial intelligence (AI) and personalized shopping experiences can significantly improve the customer experience. A measure that is necessary in times of changing customer needs.

Challenges and changes in Hanseatic yachts

However, a look at Hanseyachts AG shows that the path to setting the digital course is not without hurdles. The company, Germany's largest manufacturer of yachts, is currently undergoing a profound change of ownership. Andreas Müller and Hanjo Runde hold the reins, given the company's economic difficulties in recent months. These led to the dismissal of 200 employees in Greifswald. According to Ingenieur.de, the remaining 600 jobs should be secured, but short-term short-time work cannot be ruled out.

It is also noticeable that the entire yachting industry is under pressure. Falling demand and geopolitical tensions are causing problems for manufacturers. Hanseyachts has now announced a comprehensive restructuring and intends to reorganize its own financial situation. The new owner plans not only to stabilize production, but also to adapt to the reduced market demand in order to identify profitable business areas. The works council is closely involved in the development of a social plan, which is a positive sign for the employees.

New offers in the region

But there is also positive news: Elisa Dudda has opened a new second-hand shop in Schönwalde 2, which primarily targets women and children. The opening shows that local entrepreneurs recognize the signs of the times and implement innovative ideas in order to survive in a difficult market situation. If the business is successful, the range could soon be expanded to include jewelry. This shows that the people in the region are ready to take new paths and focus on sustainability.

A completely different facet of the regional economy is becoming visible through the current financial crisis in the Vorpommern-Greifswald district. The district council has approved the supplementary budget for 2025 and reduced the district levy for the municipalities from 48.5 to 42 percent, although there is a risk of a budget hole of over 81 million euros. The precarious situation results from increasing mandatory spending on youth and social welfare as well as legal requirements. A cry for help from the state and federal government to relieve the burden on municipalities is clearly visible.

And last but not least: In Lassan, not far from the island of Usedom, a new campsite is attracting tourists who want to escape the hustle and bustle of mass tourism. With 60 pitches – ideal for camping, motorhomes and caravans – visitors can experience nature in all its glory. Boat trips on the Peenestrom and Achterwasser are waiting to be discovered.

Greifswald and the surrounding area prove once again that they are ready to face the challenges of the time and find creative solutions. Whether through digital innovation in retail or through the courage of new entrepreneurs – the future is being shaped here.