Digital transformation and change of ownership: Greifswald in transition!

Digital transformation and change of ownership: Greifswald in transition!

A lot is happening in Greifswald! The digital transformation is progressing in retail, and the change of ownership at Hanseyacht is just around the corner. Two news that will cause a sensation in the region and show how dynamically the economy is in Vorpommern-Greifswald.

The business operating of the Leder shop Gusti Leder has just opened a new chapter in downtown Greifswald. In order to counteract the increasing lack of personnel, the company plans to introduce a hybrid consulting concept. From now on, customers can now be conveniently advised via video chat. In actual, the shop only opens on Fridays and Saturdays, but with positive customer feedback, smaller cities such as Wolgast could also enjoy this digital support. The trend towards digital transformation cannot be overlooked in other retail areas either. [Vusion] (https://www.vusion.com/de/insights/digitale-transformation-im-einzelhandel-chaance- or- or- or) emphasizes that new technologies such as artificial intelligence (AI) and personalized shopping experience can significantly improve customer experience. A measure that is necessary in times of changed customer needs.

challenges and changes in Hanseyacht

A look at Hanseyacht AG shows, however, that the path to digital course is not without hurdles. The company, Germany's largest manufacturer of yachts, is currently experiencing a profound change of ownership. Andreas Müller and Hanjo Runde have the reins in hand, given the company's economic difficulties in recent months. These led to the dismissal of 200 employees in Greifswald. According to the engenieur.de, the remaining 600 jobs should be secured, but short-term short-time work cannot be excluded.

It is also striking that the entire yacht industry is under pressure. Falling demand and geopolitical tensions are troubled by the manufacturers. Hanseyacht has now announced a comprehensive restructuring and intended to reorganize its own financial relationships. The new owner not only plans to stabilize production, but also the adaptation to the sunken market requirement in order to identify profitable business areas. The works council is closely included in the development of a social plan, which is a positive sign for employees.

new offers in the region

But there is also positive news: In Schönwalde 2, Elisa Dudda opened a new second -hand shop that mostly appeals to women and children. The opening shows that local entrepreneurs recognize the signs of the times and implement innovative ideas in order to exist in a difficult market situation. Even the offer could soon be expanded to include jewelry with good business success. This shows that people in the region are ready to break new ground and rely on sustainability.

A completely different facet of the regional economy is visible by the current financial shortage in the Vorpommern-Greifswald district. The district council decided on the supplementary budget for 2025 and reduced the district levy for the municipalities from 48.5 to 42 percent, although a household hole of over 81 million euros is threatened. The precarious situation results from rising mandatory editions for youth and social assistance as well as legal requirements. A call for help to the country and the federal government to relieve the municipalities is clearly recognizable.

and Last but not least: in Lassan, not far from the island of Usedom, a new campsite attracts tourists who want to escape the hectic pace of mass tourism. With 60 parking spaces - ideal for tents, for campers and caravans - visitors can experience nature in all its splendor. Boat excursions on the Peenestrom and Eighth Water are waiting to be discovered.

Greifswald and the surrounding area once again prove that they are ready to face the challenges of the time and find creative solutions. Whether through digital innovation in retail or through the courage of new entrepreneurs - the future will be designed here.