Stralsund in focus: 2nd Tourism Day on innovation and sustainability!

Stralsund in focus: 2nd Tourism Day on innovation and sustainability!

The 2nd Stralsund Tourism Day will take place on June 19, 2025 in the historic town hall of the Hanseatic city of Stralsund. Under the guiding theme of “Innovation and Change”, the focus will be on the exchange of experts from science, practice, administration and politics. The event, which is organized by Stralsund University of Applied Sciences and the Hanseatic City of Stralsund, aims to provide practical impulses for sustainable tourism development and to shed light on participatory approaches and sustainable strategies in tourism. IDW reports that…

At the opening, Dr. Alexander Badrow, the mayor of Stralsund. He will address the constant changes in tourism and cite examples such as the reopening of the Maritime Museum and the return of the “Gorch Fock”. Prof. Dr. Ralph Sonntag, the rector of the university, emphasizes the importance of participation for a successful transformation in the industry and refers to international studies on the topic of sustainable tourism.

Technical contributions and innovative approaches

A central highlight will be the professional contribution of Prof. Dr. Jan Pierre Klage will be discussing changes in the tourism industry and the role of participation processes. He is supported by speakers such as Marieke Delzer from Project M, who presents innovative approaches to overcoming structural challenges, including the example of a “climate-positive hotel room” in the Hotel Luise in Erlangen.

Another exciting contribution comes from Dirk Klein, who is breaking new ground in the energy supply of his hotel in Ueckermünde. He relies on self-generated electricity and heat supplies and uses AI-supported software to increase efficiency. Particularly noteworthy is the integration of an avatar for knowledge retention in its operation.

Students and their perspectives

The students of the Leisure and Tourism Management and Tourism Development Strategies courses are also actively involved. They present their final theses, which contain innovative concepts and ideas for the future of tourism. The Tourism Day not only offers space for experts, but also for fresh perspectives from the academic world.

The topic of sustainability plays a central role in the day's discussions. According to that Federal Environment Agency The connection between tourism and sustainability is complex and affects different dimensions such as environmental, social and economic. Tourism not only has an impact on the environment, but also on social structures and the economy. It is essential that a balance is struck between these aspects, as is the case in the textbook on sustainable tourism, which presents concrete approaches and models for measuring sustainability.

There will be numerous discussions around challenges such as climate change and social sustainability. The guest speakers, including Dr. Hans Jaich from the im-jaich water holiday worlds and Robert Dahl from Karls Erlebnisdorf will present, link and discuss innovative approaches to promoting sustainable tourism.

The 2nd Stralsund Tourism Day not only promises exciting insights into current trends and innovative solutions, but also offers a platform for forward-looking ideas in the industry. It is an event that shows how important a creative and collaborative approach to the challenges of tourism is in order to make the industry sustainable and future-proof.