Braunschweig's traditional business baby stars closes after 31 years!

Braunschweig's traditional business baby stars closes after 31 years!

In Braunschweig, a chapter will come to an end: The popular shop "Baby Stark" closes its doors after 31 years. The owners, the Schulze family, made the decision to give up business, which is concerned with many parents and families in the region. The clearance sale has been running since June 10 and the final closure is planned for the end of June. As the News38 , cost reductions and the need for reducing the store are the main reasons for this Step.

The company faces a changed market landscape. According to the owners, large sales areas are simply no longer up to date. More and more customers are falling back on online offers, which has been under pressure in stationary trade in the baby and children's equipment industry for years. In the Branch report for baby and children's equipment 2023 it is also pointed out that the increasing living costs and a falling birth rate dampen the purchase mood of the families.

a new beginning in view

Despite the challenges, the Schulzes are optimistic and are already looking for new premises in Braunschweig. The future branch is to grow between 300 and 500 square meters and is ideally located on the outskirts of parking. A branch in Hanover-Isernhagen is a model for the new location, whereby the family is planning to integrate their extensive experience and compilation of products into the new facility.

The closure of "Baby Stark" is not without context. The industry has changed significantly in recent years. According to the experts, the costs for children are increasingly the focus. Between 2020 and 2022, the prices for initial equipment rose by 4.5%. This is not only due to inflation, but also on changing purchase habits in which the second -hand market is becoming increasingly important. The Website of Baby Stark not only offers products such as the secure reboard children's seat, but also underlines the importance of well-founded advice from trained personnel that is at its side.

A look into the future

The coming months will show how the industry will develop. As some studies suggest, the birth rate could benefit the market developments in the next few years. The advisors and purchase decisions of the families are also influenced by the high inflation, which changes the framework conditions again. All the more hope everyone hopes for a new perspective for "baby stars" that will defy the challenges of the industry.

it remains to be hoped that the Schulze family will continue to have a good hand in choosing the location in the future and can successfully implement their experience in the new business.