O2 opens the largest shop in Braunschweig's city center - a bright spot?
O2 opens the largest shop in Braunschweig's city center - a bright spot?
Something is happening in the city center of Braunschweig: the mobile operator O2 will move into the former jeweler business of Kraemer on the dam. The business, which has been empty for months, offers both a new opportunity for the city center and a solution to the ongoing challenges of retail. The move was originally supposed to be accompanied by a fresh opening in January, but the plans had to be put on hold due to problems with the monument protection. The final construction work will start from August with an opening of the new O2 shop for early September. This will operate the largest shop in the portfolio in Braunschweig and replace a smaller location in Münzstrasse.
But what does that mean for the city? Optimism is the order of the day: the marketing manager of "Wobtalk", Steffen Kümpfel, highlights the trend towards physical business, which still finds space in the middle of the digital age. Customers can look forward to an open and inviting "futurestor", similar to the successful concepts in other cities such as Wolfsburg, Salzgitter and Peine. O2 is planning a team of six to eight employees who will support customers.
The vacancy remains a topic
Olaf Jaeschke, chairman of the Downtown Braunschweig Working Committee, gives the reasons for the challenges of retail: the growth of online trading, an uncertain economic situation in the region, especially with regard to VW, and a changed consumer mood of people. Despite stable frequencies, visitors tend to spend less money, while increasing costs are further burdening the companies. Jaeschke and his team are working intensively to design the city center through the necessary structural change. Urban planning measures come to gain visitors and create new perspectives for vacant buildings.
events bring momentum to the city
To help trade, events play an increasingly important role. Successful events such as the weekends open for sales and the mummy enjoyment mile support the retailers and bring a breath of fresh air to the city center. Around 80 vacancies have already been recorded in the first quarter of 2024, which shows a slightly positive tendency and indicates the efforts of the Working Committee.
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| Ort | Braunschweig, Deutschland |
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