Apple's WWDC 2025: Disappointment with AI and data protection strategy!

Apple's WWDC 2025: Disappointment with AI and data protection strategy!

Celle, Deutschland - On June 15, 2025, the highly expected Worldwide Developers Conference (WWDC) from Apple took place, in which numerous innovations from the world of technology were presented. But the first impression was disappointing for many, which inevitably affected the course of the Apple shares. According to vietnam.vn , the newly announced functions in the field of artificial intelligence (AI) remained behind the expectations, since they are already available in many places on Android devices.

Nevertheless, Apple clearly focused on data protection and innovative technologies. With the newly introduced visionos 26, the mixed reality is to be revolutionized with new spatial widgets and 3D-AVATARE, explains Hiltowork . Apple is thus specifically positioning itself towards competitors such as Google, Meta and Microsoft and emphasizing that data protection is a central feature of these new functions through the local processing of data ("on-device").

artificial intelligence in everyday life

The new features includes automatic filters of messages and calls. Unknown numbers and potential fraudsters are automatically recognized and sorted out. The function of the "Live Translation" enables users to translate in real time between different languages ​​during calls and in the messaging service. All of this is done on the device itself, which minimizes the risk of data leaks. balthasar offers important insights into the data protection challenges in dealing with AI, which can be given in new applications. Data protection is becoming increasingly important, especially when it comes to processing sensitive personal information.

The possibility that collected data is collected directly from the user and transmitted to the corresponding services raises questions regarding transparency and data protection legitimacy. Apple seems to be aware of this problem and emphasizes the need for ethical standards in dealing with applications based on AI.

The limits of innovation

Another central element of the WWDC was the indication that many of the new functions will only be available for the newer iPhone models from the iPhone 11. This could frustrate some loyal Apple users who do not have the latest devices. Apple also announced that developers are given access to numerous new tools to facilitate the use of AI in their own applications.

An example of this is the “workout Buddy”, which creates individual training plans, taking into account the sporting performance, without endangering the privacy of the users. With the combination of technology and ethics, Apple apparently wants to set an example and develop a lead in the field of artificial intelligence, while the focus is on data protection.

Finally, it can be stated that the WWDC 2025 is an important step for Apple in order to counter the challenges of modern digital life. The tension remains how the new technologies will prove themselves in practice and whether Apple can actually meet the high expectations of the users.