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Women at the top: Revolution in Germany's football clubs!
Find out everything about the latest developments in football, including new leadership positions and the challenges in cookie management.
Women at the top: Revolution in Germany's football clubs!
An ambitious goal is now becoming a reality: women in football are increasingly taking on leadership roles in large clubs. Names like Victoria Pavon, Vanessa Gold and Michele Kang represent a new era in the management of a “Big 5” club. So reported L'Equipe about the success of these women, who have now established themselves at the top of a prestigious football club.
This development is not only a personal achievement, but also a pioneer for gender equality in sport. More and more women are finding themselves in decision-making positions, leading to broader change in football. A great future is certainly being initiated here, bringing more gender equality and diversity to the world of football.
Women in football – a growth market
The reach and acceptance of women's football is constantly increasing. According to a DFB study published in a new ePaper, the cumulative reach of women in football in the 2021/2022 season was an impressive 360 million. The DFB is aiming to double the reach again by 2027. The focus should not only be on the women's national team, but also on the FLYERALARM Women's Bundesliga.
A central component of this strategy is the introduction of a “women’s product world”, which is intended to specifically increase the marketing and visibility of women’s football. The results are promising: the number of spectators at the 2022 DFB Cup Women's Final reached 17,531 - a figure that is aiming to increase by 100% by 2027.
Cookie policy and digital options
Digitalization not only offers new opportunities in football, but also poses challenges for entrepreneurs and website operators - especially with regard to data protection. The handling of cookies is a hotly debated topic here. The CNIL (Commission Nationale de l'Informatique et des Libertés) has carried out a public consultation on new proposals for obtaining user consent. According to the results, 65% of respondents accepted cookies without being fully informed. Loud Haas Avocats There is therefore a clear need for more understandable information about data usage.
Especially in this day and age, when user-friendliness also influences the acceptance of cookies, it is important that the cookie consent banners are designed simply so that they do not affect the use of the websites. These digital platforms are a valuable opportunity to reach fans, especially for the marketing and visibility of women's football.
The future is female
In summary, it can be said: Something is happening in football! From leadership positions to marketing strategies to digital innovations, women's football is well on its way to finally getting the recognition it deserves. It can only be hoped that these advances will sustainably increase viewership and encourage even more talented women to take part in this important sport.