Women at the top: Revolution in Germany's football clubs!

Women at the top: Revolution in Germany's football clubs!

Celle, Deutschland - An ambitious goal is now reality: women in football are increasingly taking on leadership roles in large clubs. Names such as Victoria Pavon, Vanessa Gold and Michele Kang stand for a new era in the management of a "Big 5" club. So reports L’équipe On the success of these women, who have now established themselves at the top of a prestigious football club.

This development is not only a personal achievement, but also a pioneer for equality for gender in sport. More and more women can be found in decision -making positions, which leads to a broader change in football. A great future will certainly be initiated here that brings more gender justice and diversity into the football world.

women in football - a growth market

The range and acceptance of women's football is steadily increasing. According to a study by the DFB, which was published in a new EPAper, the cumulative reach of women in football in the 2021/2022 season was 360 million. Here the DFB relies on double the range by 2027. Not only the focus of women is to be brought into focus, but also the Flyeralar Women's Bundesliga.

A central component of this strategy is the introduction of a “product world women”, which is intended to increase the marketing and visibility of women's football. The results are promising: the number of spectators at the DFB Cup final of women in 2022 achieved 17,531-a value that is to increase by 100 % by 2027.

cookie guidelines and digital options

Digitization not only offers new opportunities in football, but also presents entrepreneurs and website operators with challenges - especially with regard to data protection. Dealing with cookies is a hotly discussed topic. For example, the CNIL (Commission Nationale de L’Atfellatique et des Liberté) has carried out a public consultation for new proposals for the obtaining user approvals. According to the results, 65 % of the respondents accepted cookies without being fully informed. According to Haas Avocats is therefore a clear need for more understandable information about data use.

Especially in today's time, when user-friendliness also affects the acceptance of cookies, it is important that the banner is simply designed for cookie approval so that they do not affect the use of the website. Especially for the marketing and visibility of women's football, these digital platforms are a valuable way to achieve fans.

The future is female

summarized can be said: something is happening in football! From management positions to marketing strategies to digital innovations - women's football is on the right track to finally get the recognition he deserves. It is only to be hoped that these progress will increase the number of spectators sustainably and that even more talented women will be encouraged to work in this important sport.