Adendorf sets signs: Fair community shines in new splendor!

Adendorf sets signs: Fair community shines in new splendor!

in Adendorf, an emerging community in northern Germany, is very important. Officially awarded as a Fairtrade community for a short time, the municipality is now clearly focusing on promoting fair trade at the local level. "We want to create visibility and sensitize the citizens to the topics of fairness and sustainable procurement," emphasizes Mayor Thomas Maack. With new signs at the entrances and a striking construction fence banner, the status is pointed out as a Fairtrade community.

The commitment to the promotion of fair products is not a mere advertising campaign, but has deeper roots. Department head Tim Conrad emphasizes the importance of fair trade for the community. Adendorf commits to promote fair trade products and takes fair procurement criteria into account. Lueneburg Aktuell reports that this is not just a local concern, but part of a larger movement that also takes other cities and communities in Germany.

a network for fair procurement

But what makes a community a Fairtrade community? An important element is the “capital of fair trade” competition. It distinguishes communities that are particularly committed to fair trade and fair public procurement. Excellent municipalities can look forward to a total of 220,000 euros in order to further advance their fair projects. Adendorf already has a foot in the door, but has to prove until the application on June 30, 2025 that they meet the requirements. The festive award ceremony will then take place on October 29, 2025, which creates further incentives to deal intensively with the topic. Engagement Global emphasizes the importance of networks that support municipalities in fair procurement.

A comprehensive study illustrates the positive effects that fair trade and fair procurement in Germany have achieved since 2015. An analysis shows that more and more municipalities recognize how important fair trade is for developmental policy. The demand for sustainable and fair products has also increased sharply. Many citizens are involved in global shops or support campaigns such as Fairtrade Towns and Schools, which inspires the local anchoring of the topic. Fair trade also underlines the need for stronger political and economic cooperation.

a step in the right direction

While many progress has already been made, fair trade remains a challenge. Financial resources are often limited and a large part of the work depends on the voluntary work. The fair trade movement is aware of these challenges and is actively fighting in debates, such as the supply chain duty law, to increase the visibility of fair practices.

Adendorf has ambitious plans and the way to a presentation of a presentation for fair trade is paved. "We don't stop because we have something," says Maack in conclusion. Information on the Fairtrade community is available directly on the municipality or town hall website. The tranquil adendorf shows that even small communities can do great things when it comes to fairness and sustainability.