Heise buys Mindfactory: strong growth for digital trade in Wilhelmshaven!

Heise buys Mindfactory: strong growth for digital trade in Wilhelmshaven!

In an exciting development in the field of technology economy, the Medienhaus Heise acquired the full business of Mindfactory GmbH as part of an asset deal on June 30, 2025. This decision about which the International Chancellery of Advant Beait reports in detail brings a breath of fresh air to the hardware trading scene and shows how Heise wants to further strengthen its market position.

Mindfactory, a renowned hardware dealer that was founded in Wilhelmshaven in 1996, is known for its huge online range of over 100,000 products and attracts more than 4 million website visitors every month. The purchase of this platform fits perfectly into the existing portfolio of Heise, which is already active in the areas of IT knowledge, online marketing and price comparison. Ansgar Heise, the managing partner, sees great potential for the establishment of a new corporate pillar in the hardware trade and emphasizes the expansion and strengthening of the company on site Heise Group reports .

The advisory process

Advant Beauten played a crucial role in interaction with the Federal Cartel Office in order to navigate the merger law procedure. Uwe Wellmann and Christoph Heinrich, both experts in antitrust law, led Heise through the process of approval for this transaction. As the law firm emphasizes, an early integration of antitrust lawyers in these processes is of great importance in order to prevent any liability risks and optimize the time frame for approval Recht and politics reports .

However, the approval of the cartel office is still pending. This is a central point, because in Germany transactions are subject to registration if the companies involved exceed certain sales limits. In addition to the financial examination, competitive questions must also play a role Osborne Clarke explains .

technical support and market position

Mindfactory was advised on the sale of K&L Gates LLP, with an experienced team that took care of the legal safeguards. The law firm Eckert Rechtsanwälte was also involved in this process to ensure that all legal requirements are met. You can tell that in the area of ​​technology and trading companies, specialist knowledge and legal security are very popular, especially in terms of market transactions and mergers.

The takeover of Mindfactory will not only strengthen Heise's position in the competitive environment, but could also create numerous synergies between the existing platforms and the hardware business. The decision to take over all employees and customer relationships shows the commitment of Heise to be a reliable partner in the market in the long term.

Overall, the development of acquiring Mindfactory will show how dynamic and challenging the market for hardware and gaming components is. It remains to be seen how the competitive hurdles can be bridged and which strategies will develop Heise to exploit the full potential of this acquisition.