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Trump's trade war: German exports are more threatened than ever before!
Discover the latest developments in Wilhelmshaven: economy, trade war and digital media use in 2025.
Trump's trade war: German exports are more threatened than ever before!
The retail landscape has changed noticeably in recent years. Germany, once known as the world export champion, is now feeling the effects of Trump's trade war. How Mirror Online reported that German exports to the USA have fallen drastically. Since the introduction of tariffs, exports of German goods have shrunk significantly, which is causing concern, particularly in industry and business.
The tariffs on steel and aluminum as well as other trade restrictions have not only increased prices for end consumers, but also impaired the competitiveness of German companies. Many companies find themselves at the mercy of global value chains, coming under pressure to get back on their feet and open up new markets.
A look back at media consumption
Streaming services, on the other hand, have flourished. The availability of video-on-demand and audio streams across various platforms has developed rapidly. In fact, around 236 billion audio streams were accessed in Germany in 2024, which corresponds to a 20-fold increase within ten years. Digital media usage now exceeds that of print media, with the notable exception of books, whose popularity remains constant.
Faster media consumption
Speaking of speed, technology has also changed the way we consume content. Streaming platforms enable video and audio files to be played at variable speeds. Macworld highlights that a higher playback speed of 10-20% shortens the playback of 100 minutes of material to just 90 minutes. This could not only save time, but also increase the learning effect of educational content.
However, this function is not available in every media player. Platforms like YouTube and Netflix offer the option of customization, while a provider like Amazon Prime Video has not yet implemented this option. Apps like VLC, on the other hand, allow variable speed adjustment for locally stored media - for many this is a nice advantage to further improve the viewing experience.
In summary, it can be seen that current developments in both retail and media consumption have a lasting impact on our lives. Whether in business or in everyday entertainment – it remains exciting to see how the general conditions will continue to change.