Tchibo inspires with baking mat: vanilla crescents made easy!

Tchibo inspires with baking mat: vanilla crescents made easy!

In the cold season, when the smells of freshly baked cookies fill the rooms, Tchibo is once again on everyone's lips. The traditional Hamburg company, known for its funny products, recently launched a special baking mat for vanilla crescents in its online shop and branches. What lies behind this new baking trend is shown by the enthusiasm of customers, who even describe the baking mat as “worth its weight in gold”. Your experiences and those of many others can be found in the comments on social media, where users praise the uncomplicated handling and the easy removal of the cookies from the mold. This whets the appetite for more - some have already bought several mats and are planning to start the next round of baking with gingerbread and other treats.

It's not just the baking mat that's causing a stir, but also Tchibo's product range, which ranges from sock clips to cell phone insurance. This diversity shows the innovative strength of the company, which was founded in 1949 and is constantly reinventing itself. The headquarters in Hamburg and the branches at home and abroad offer customers a wide range of coffee and consumer goods. The company's history is characterized by continuous growth, with Tchibo GmbH already employing 10,708 people in 2023 and generating sales of an impressive 3.2 billion euros. More detailed information can be found on the Tchibo Wikipedia page.

The Tchibo world: an overview

Tchibo has developed from a coffee mail order company into a versatile retailer that launches new products every week. The basic idea remains clear: customers should always be surprised. The baking mat for vanilla crescents fits perfectly into this concept. However, due to high demand, the coveted items could sell out quickly. This not only shows the popularity of baking culture, but also the inclination of customers to equip themselves with high-quality kitchen utensils.

The first Tchibo branches opened in Hamburg in 1955 and since then the branch network has expanded rapidly. While Tchibo now has around 550 locations in Germany, there are also around 320 more internationally. In this way, they are not only a major player in the coffee industry, but also a major provider of everyday products.

Now or Never: The Christmas Business

As the year comes to an end, the anticipation of Christmas increases. The baking mat could turn out to be an ideal gift - maybe even the perfect souvenir for the next holiday celebrations. If interest and demand continue to increase, experts are already advising you to act quickly, because as the saying goes: “What's gone is gone!” With its new products, Tchibo shows that it has a good knack for hitting the nerve of the times and delighting customers again and again.

The company's success and adaptability cannot be taken for granted. After a loss of 167 million euros in 2022, they were able to achieve a profit of 67 million euros again in 2023 through various cost-cutting measures and an increase in the coffee business. This transformation is not just a question of luck, but the result of hard work and strategic decisions, which are always at the forefront of company management.

Visit the Tchibo online shop and discover the latest products, because the run-up to Christmas holds lots of surprises, including in your kitchen!