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Tchibo & Eduscho: The coffee culture icons on the rise!
Discover the history of Tchibo and Eduscho: From its founding in Bremen in 1924 to today's brand presence in Germany and Austria.
Tchibo & Eduscho: The coffee culture icons on the rise!
What's new from Tchibo and Eduscho? There is a lot to report in the North German and Austrian coffee world. Today, November 30, 2025, we take a look at the history and current market situation of these two well-known brands that are closely intertwined.
Tchibo is an established player in the coffee segment in Germany and beyond. In Austria, the brand brings its products onto the market under the name Eduscho. Eduscho has an interesting history: the company was founded in 1924 by Eduard Schopf in Bremen and quickly developed into one of the largest coffee roasters in the country. This tradition of coffee culture is still noticeable today, and how moin.de reports, the name Eduscho will remain in the group because it is very popular in Austria.
The Journey of Eduscho
After being taken over by Tchibo in 1997, Eduscho overcame numerous challenges, including a difficult financial situation in the 1990s, which ultimately led to the merger. The company was restructured under the Tchibo umbrella brand, but Eduscho continues to be used in Austria to ensure awareness and trust in the brand. Wikimedia tells that the history of Eduscho is not only shaped by coffee; The second generation, led by Rolf Schopf, also brought the company back on track and made it a leading provider in the cooperation sector with bakeries in the 1980s and 1990s.
Did you know that Eduard Schopf began supplying roasted coffee directly to end consumers back in the 1920s? This innovative concept has persisted to this day: the focus on quality and fresh roasting has made Eduscho a top address for coffee lovers. The brand is still active in Austria and offers a variety of coffee types that are very popular with consumers.
Tchibo/Eduscho: A strong duo
In Austria, Tchibo and Eduscho appear together under the name Tchibo/Eduscho. This approach not only gives the company a strong, unified appearance, but also shows that tradition and innovation can go hand in hand. In addition to the classic coffee range, Tchibo in Austria also offers fine blends and high-quality products that make every coffee lover's heart beat faster.
If you look at the developments of the last few years, it is clear: Eduscho remains an indispensable part of the coffee culture in Austria and will continue to benefit from the company's history and roots. It turns out that the right hand for coffee lies not only in the production process, but also in the cultivation of the brand identity.
In summary: Tchibo and Eduscho are more than just brand names; they are part of a long tradition of coffee culture in Germany and Austria. We can look forward to the next steps and innovations in the world of coffee. This remains exciting!