Comspot grows despite the gravis rang: New store opened in Oldenburg!

Comspot grows despite the gravis rang: New store opened in Oldenburg!

There are currently numerous upheavals in the world of Apple dealers. While some companies have to fight to survive in the market, others rely on expansion and growth. Comspot, as the largest Apple Premium Reseller, is still on the road to success. The company has recently opened a new store in Oldenburg and is now represented at a total of 19 locations, as channelpartner.de. Managing Director Michael Hencke is optimistic and emphasizes the importance of inpatient trade, despite the challenges that many resellers face.

But not all dealers share this fate. Gravis, one of the largest Apple dealers in Germany, has closed all of its branches. This is the result of a continuous decline that has been noticeable since 2022. The Gravis founder Archibald Horlitz sees Apple himself responsible for the failure of his company and speaks of disadvantages when supplied by the manufacturer. Instead of granting the usual contractual terms, Apple has increasingly neglected its partners.

The challenges in the reseller market

Horlitz reports of a drastic decline in the commercial margins: Before the introduction of the iPhone, they were still 14-18 %, while they were now reduced to about 8 %. This has a significant impact for many resellers. The opening of Apple Stores from 2005 also tightened the situation because they are in direct competition with the dealers. Gravis was also an important partner of Apple for almost 40 years, but the pressure that the own business and the Apple strategy on the company were ultimately too much.

In contrast, Comspot, which also offers solutions for private and business customers, goes with a new store concept and a fresh brand appearance on the offensive. Even though the competition remains intact. Comspot has clearly expanded its business in recent years and seems to have found a way to assert themselves in the highly competitive market.

an outlook on the future

comspot seems to counteract this development and remains optimistic that inpatient trade continues to play an important role. In view of the current situation, it is exciting to observe whether you are on the right track with your approach to operating customers personally. The next steps will show whether the company will remain on the upper or whether they can not withstand the challenges of the market.