Suche
Mein Konto
Tourism in Mecklenburg Switzerland: Worrying decline!
Güstrow is seeing declining guest numbers and closed attractions, while new spa taxes are imminent.
Tourism in Mecklenburg Switzerland: Worrying decline!
The first season of the new Mecklenburg Switzerland tourism region is now history. But the results are bleak for one reason in particular: the region has attracted significantly fewer holidaymakers than hoped. Loud Northern Courier The number of guests fell short of expectations. Teterow's mayor, Andreas Lange, reported average stays of just three to five days, although tourists were overall cautious about their spending.
The reasons for this are diverse. A major factor is the unsettled weather in July, which prevented many potential visitors from planning their trips well in advance. Bookings are increasingly based on the weather conditions, which further shortens the number of vacation days in demand. In addition, many guests found the closure of Teterow's Burgwallinsel to be disadvantageous because it was no longer accessible. The photographed collection in Kummerow Castle was also not accessible, which caused further disappointment.
Diverse offers, but declining numbers
To make the region more attractive, Mecklenburg Switzerland offers a wide range of accommodation types. From apartments and holiday homes to hotels and guesthouses to special overnight accommodations in castles or mansions, there is something for every taste. You can also enjoy nature on the farm or in camping mode, like on the website mecklenburgische-schweiz.com is to be read.
At the same time, the audience is becoming more and more price sensitive. Guests are becoming increasingly careful about where they spend their money, which is reflected in a decline in bookings from both domestic and international destinations. According to a survey by the state tourism association, the general trend in visits is declining. Lars Schwarz, President of Dehoga MV, describes the situation as dramatic: falling sales and rising costs are the main problems here.
Outlook and perspectives
A further look into the future shows that spa taxes for guests are to be introduced next year, which brings with it both opportunities and challenges. The results of a comprehensive guest survey by the Rostock district will not be available until February 2026, so it remains to be seen what concrete steps will be taken to boost tourism in the region again.
The evaluation of the entire Mecklenburg Switzerland, which is scheduled to take place in November, could provide additional information on how the region will react to the current situation. Considering the fact that Güstrow Castle will probably not be open to visitors until 2028 due to renovation work, it will be important for those responsible for tourism to develop new attractions in order to win back guests.
Tourism in Mecklenburg-Western Pomerania is facing a turning point. In a competition for the attention of holidaymakers, it will be crucial to highlight the region's strengths while at the same time responding to the needs of guests. Figures and analyzes on this can be found on statistics.tourism.mv can be viewed.