Eintracht Braunschweig separates from Puma: new jersey era begins!

Eintracht Braunschweig separates from Puma: new jersey era begins!

Eintracht Braunschweig and Puma are going their separate ways after the 2024/2025 season. The successful partnership, which began in 2021 and brought a further boost for the Lions, was officially announced today. This marks the end of an era for the traditional brand from 2007 to 2013, which made a comeback in 2021 after an eight-year break. Wolfram Benz, the club's commercial director, warmly thanked Puma for the four years of cooperation and the shared sporting successes. Under the Puma banner, Eintracht Braunschweig not only celebrated promotion to the 2nd Bundesliga, but also secured three league titles. According to News38, both sides praised the appreciation that arose during the partnership.

The decision to part ways with Puma came as a surprise to many. Even if the club did not give any specific reasons for the move, it is clear that the successor for the jersey supplier is still in the starting blocks. Eintracht Braunschweig will soon announce a new partner. According to current reports, the Umbro brand is being discussed as a possible successor. This could send the lions back onto the pitch in a new guise in the future, having had a license agreement with Castore since March 2024. This is reported by T-Online.

The collaboration in detail

Puma's return in 2021 was celebrated with great anticipation. The company not only equipped Eintracht Braunschweig's professional team, but also the second team and many departments of the club received new uniforms. Thanks to the collaboration with the sales partner eckball.de, the lions were able to appear in a blue and yellow team line. At the time, Kai Kuhlmann from Puma spoke positively about the successful past with the club. “We have a good knack for working together,” said the Senior Teamhead Sports Marketing Central Europe, as reported on Eintracht.com.

Finally, it should be noted that Eintracht Braunschweig and Puma's time together brought with it many wonderful memories and successes. Fans will be eagerly awaiting the announcement of the new supplier who will accompany the next chapters of the club's history. It remains to be seen what steps the club will take next and whether Umbro will actually design the Lions' kits in the future.