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Matcha pizza at Pizza Hut Brunei: The new food trend is causing a stir!
Pizza Hut Brunei presents a controversial matcha pizza that goes viral. Available until October 8, 2025.
Matcha pizza at Pizza Hut Brunei: The new food trend is causing a stir!
In recent weeks, a pizza from distant Brunei has been causing a stir and heated debates, especially on social media. Pizza Hut Brunei has launched a matcha pizza, available for two weeks. Your secret? An idiosyncratic combination of fine cream, creamy mozzarella and a unique matcha coulis that provides the green color. How Huffington Post reported, this invention has sparked a viral discussion on platforms like Instagram.
What's special about this pizza isn't just the taste - or perhaps the lack of it in the eyes of some critical voices. Users have labeled the pizza a “performative pizza” and accused it of serving social media trends more than a culinary need (hello TikTok!). A TikToker who mingled with the crowd paid 14.90 Brunei dollars (which converts to about 9.86 euros) and gave the pizza a mixed rating of 6.5/10. The debate that this matcha pizza has sparked could even eclipse the oft-discussed pineapple pizza.
Limited and controversial
The Matcha Cheese Stuffed Crust Pizza is a limited edition creation available until October 8th. The pizza combines melted cheese with the special matcha flavor and can be ordered on site as well as for take-out or delivery. But not all reactions are positive: User comments are mostly negative. They observe that the pizza, with its unique presentation, hardly seems compatible with traditional enjoyment, which is causing further waves on social networks. How Foodbeast notes, the pizza is described as “not ordinary” and advertises itself as a mix of exaggeration and innovation.
Matcha pizza is part of a global trend that continues to challenge food culture and consumer preferences. Pizza remains a favorite worldwide and has caused a sensation in recent years with numerous new products. Loud Innova Market Insights There was an average increase of 6% in new pizza products in the ready meals and side dishes category, underscoring the popularity and versatility of this dish.
A look at the trends
More and more consumers are willing to try out innovative creations, which is reflected not least in the introduction of plant-based and vegan options. Pizza cheese without animal ingredients, innovative flavors and exotic toppings are just some of the trends currently shaping the industry. The matcha pizza could be a small but significant part of this change - a dose of experimentation on the plate that makes many people think.
Whether this unique pizza will ultimately find its way onto international menus remains to be seen. The success in Brunei could potentially entice Pizza Hut to experiment with this bold idea in other markets. Either way – the discussion about matcha pizza is already an integral part of today's culinary debate.