Start of the season: Sables d’olonne better prepared against Surtourism!

Erfahren Sie, wie der Surtourismus die Küstenorte Noirmoutier und Les Sables-d’Olonne im Sommer 2025 beeinflusst und die Herausforderungen der nachhaltigen Tourismusgestaltung beleuchtet.
Learn how Surtourism has the coastal town of Noirmoutier and Les Sables-d’olonne in the summer of 2025 and illuminates the challenges of sustainable tourism design. (Symbolbild/MND)

Start of the season: Sables d’olonne better prepared against Surtourism!

This year's holiday season promises to become particularly busy in the popular tourism regions on the French coast. A comparison between the Noirmoutier-en-l’île and Les Sables-d’olonne shows significant differences: While the population of the small island increases up to 100,000 people in summer, the number of guests in Les Sables-d’olonne increases to around 300,000. This development also highlights the challenges of the so-called "Surtourismus", as my-angers.info.

The island of Noiroutier has around 4,600 inhabitants all year round, but during the high season this number explodes exploding to eleven times. In comparison, Les Sables d’olonne, where around 49,000 people live, can better manage tourist stress. This may be because the city has a better infrastructure and offers more space for relaxation and relaxation.

The dark side of tourism

Despite the beauties of the region, such as the picturesque beaches and the natural beauty of the landscape, the dark side of tourism is also evident. According to 20minutes.fr, 80% of the tourists only visit 20% of the French territory, which leads to overcrowding and traffic problems. In order to counteract this grievance, a plan for regulating tourism is currently being presented. The proposed measures include parking fees, entrance fees and even daily quotas for access to certain beaches and locations.

The idea of ​​a visitor level for the island of Noiroutier is supported by three out of four communities. Such innovative ideas could help to better steer the tourist currents and at the same time to protect the quality of life of the local population.

sustainability in tourism

The discussion about Surtourism also raises questions about sustainability. The [Federal Environment Agency] (https://www.umweltbundesamt.de/en/publikations/nachhaltige-im-tourismus- developments-ansaetze) states that tourism has both positive and negative effects on the environment and society. Sustainability means recognizing these influences and putting them in a balanced relationship. This includes not only environmental aspects, but also social and economic dimensions.

The need for conscious and sustainable use of tourist destinations is becoming increasingly pressing. Local authorities and municipalities are obliged to develop concepts that meet both the needs of tourists and residents.

Overall, this year's season in the tourist hotspots will clearly show how well regions such as Les Sables-D’olonne and Noirmoutier can prepare for the growing challenges of Surtourism. The strategies for regulation could be pioneering for the future of tourism all over France.

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OrtNoirmoutier-en-l’Île, Frankreich
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