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Aumovio plans to return: plant in Virginia could reopen soon!
Due to US tariffs, Aumovio is planning to close the Gifhorn factory and is exploring expansion strategies in the US.
Aumovio plans to return: plant in Virginia could reopen soon!
An exciting chapter is currently unfolding in the automotive industry, affecting several companies and indicating new developments. Aumovio GmbH, which will soon split off from Continental, is setting the course for its production strategies to meet the challenges posed by US tariffs. How fr.de reports, Aumovio CEO Philipp von Hirschheydt has announced that he is exploring the possibility of reopening a recently closed brake plant in Culpeper, Virginia. This decision was made back in January 2025, after the closure was announced in 2021.
But Aumovio is not the only company dealing with the consequences of US tariffs. Continental, the parent company, will also go separate ways with Aumovio from September 2023 and has announced that it will expand production at its existing US tire plants. “Starting up the existing plants is the path we are pursuing,” said CEO Nikolai Setzer. This is done to take into account the demands of the market and the tariffs imposed by US President Donald Trump, such as autohaus.de explained.
The situation of the German automotive industry
Where German automobile manufacturers go depends heavily on the political framework. The effects of US tariffs are causing a rethink in the German automotive industry. Loud deloitte.com It may be necessary to relocate production lines to the USA in order to remain competitive. However, this not only requires high investments, but also a complex adjustment of global production strategies.
Philipp von Hirschheydt sees Aumovio well positioned in the market and is aiming for sales of 20 to 22 billion euros in the medium term, while pursuing a long-term goal of over 24 billion euros. The challenges are great, especially in turbulent times, where high product quality and effective ramp-up management determine success. The sales potential of the entire group is still estimated at 19.5 to 21 billion euros, despite the uncertainties caused by the tariffs.
In order to withstand pressure from abroad and remain competitive, companies rely on solutions that do not endanger jobs. However, it is uncertain how the situation will develop, especially with the announcements of new tariffs that could result in potential job losses in Germany.