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Campaign in the Lüneburg district: Save and protect water together!
The Lüneburg district is launching a social media campaign to save water in order to sustainably secure local water resources.
Campaign in the Lüneburg district: Save and protect water together!
A new social media campaign has been launched in the Lüneburg district, which is dedicated to the important topic of saving water. The initiative, which was launched on July 10, 2025, not only addresses the importance of water, but also sheds light on how the region's citizens can use this valuable resource responsibly. The campaign is regularly provided with new content on the Lüneburg district's social media, and a post is published every Monday and Thursday. The first contribution comes from District Administrator Jens Böther, UELZENER PRESSE reports that the campaign focuses on different types of water such as drinking water, groundwater and bathing water.
In the coming weeks, users can look forward to exciting information about the origin of water in the district and practical tips for saving water in everyday life. All content is not only data protection compliant, but also designed to be barrier-free and at the address www.landkreis-lueneburg.de/socials available.
Water management concept IWAMAKO
But it's not just the campaign that shows that there's something going on. The Lüneburg district, together with the Hanseatic city of Lüneburg and the Elbe-Seitenkanal irrigation association, has launched the “Integrated Water Supply and Water Quantity Management Concept” (IWAMAKO) in order to better meet the challenges of the water balance. Landkreis-Lueneburg.de informs that the presentation of the concept will take place on February 19th took place in the Environment Committee in 2024.
Particularly worrying are the falling groundwater levels, which are mobilizing farmers and foresters in particular in the region. Since climatic changes are also to blame for the water shortage, the first measures to strengthen the water balance have already been identified. This includes the use of excess water from the Elbe side canal for irrigation and the possibility of using cleaned water from sewage treatment plants to relieve pressure on groundwater supplies.
The goal of the campaign and the IWAMAKO
If the promised drinking water supply is secured in the future, there may be a threat to the irrigation of agricultural land from 2030 onwards. To counteract this problem, decision-makers need an open discussion about measures. Ultimately, both initiatives aim in the same direction: to conserve resources, develop alternative water sources and promote groundwater recharge in order to ensure the long-term water supply in the region.
Close cooperation between water users, water authorities and nature conservation associations will be essential in order to integrate the IWAMAKO recommendations into urban development. How important such water management is for the region can be seen in the wide variety of approaches for urban and rural areas. However, without the commitment and willingness of all stakeholders to act in the interest of conserving water resources, it will be difficult to continue to provide sufficient water in the future.